Retailers today are under increasing pressure to unify fragmented customer data, deliver personalized experiences at scale, and prove the ROI of their martech investments. As the packaged vs composable CDP debate takes center stage, customer data platforms (CDPs) are rapidly evolving from marketing-centric tools into enterprise-wide infrastructure. These platforms now underpin everything from omnichannel personalization […] The post Packaged vs Composable CDPs: Which is the Best Decision fo...
