Too many companies’ messages use abstract words that don’t paint a picture in customers’ minds. The problem is: abstract messages fall flat with customers. For example, a service rep might say, “We’re shipping your order.” Or “We’re shipping your pants.” Or “We’re shipping your new black Levi’s jeans.” Guess which message resonates best with customers? … Continue reading "Your message probably is not concrete enough" The post Your message probably is not concrete e...
