Over the summer, I delved into a book by the Wharton school’s Associate Professor of Marketing Jonah Berger titled, Magic Words: What to Say to Get Your Way. His blurb in Goodreads, where it receiv…| C-suite Blueprint
When content seems boring, often it’s because the content is too abstract. To get readers to sit up straight in their chairs, spice up your content with concrete language. Instead of describing the world from 40,000 feet, get to work at ground level. Bring the joy of life to readers by tickling all of their … Continue reading "How to change boring content into brilliant content" The post How to change boring content into brilliant content appeared first on Crystal Clear Communications.| Crystal Clear Communications
Book review: Jonah Berger’s “Magic Words” Here’s a great book on choosing the right words to make your message more persuasive: Magic Words: What to Say to Get Your Way. The author, Jonah Berger, is a marketing professor at the Wharton School at the University of Pennsylvania and has written several books, including Contagious. … Continue reading "Add Abracadabra to Your Message with Magic Words" The post Add Abracadabra to Your Message with Magic Words appeared first on Crysta...| Crystal Clear Communications
Too many companies’ messages use abstract words that don’t paint a picture in customers’ minds. The problem is: abstract messages fall flat with customers. For example, a service rep might say, “We’re shipping your order.” Or “We’re shipping your pants.” Or “We’re shipping your new black Levi’s jeans.” Guess which message resonates best with customers? … Continue reading "Your message probably is not concrete enough" The post Your message probably is not concrete e...| Crystal Clear Communications