Marketers can learn 7 lessons about persuasion from a new book by Lee Hartley Carter, Persuasion: Convincing Others When Facts Don’t Seem to Matter. 1. Facts Are Never Enough “At a biological level, brains aren’t hardwired to look for facts. Instead we rapidly and automatically process opinions we agree with as if they are facts,” … Continue reading "7 Lessons on Persuasion: Book Review" The post 7 Lessons on Persuasion: Book Review appeared first on Crystal Clear Communications.
