People are social animals, and we use reviews as a shortcut to decision-making. User reviews reduce the customers’ anxiety and increase trust that what they will receive will match the product description and image. However, it’s easy to get reviews wrong even if you have them on your site. In this post, we discuss how you can make reviews obvious, honest, and usable. Plus, learn how you can nudge customers to leave feedback on your site. The post A Guide to Crafting a Content Strategy t...| SiteTuners
Leverage CRO insights to build better products, fix user pain points, and fuel product development with A/B testing, behavior data, and feedback.| SiteTuners
I’m more and more fascinated by the book Made You Look by Carmen Simon, Ph.D. It’s joining my collection of reference books for marketers. Dr. Simon enables marketers to learn from cognitive neuroscience. She’s bringing big new ideas about persuasion to the table. One idea is that “Collaborative attention inhibits individual memory.” Since this idea … Continue reading "Are you the first to speak up?" The post Are you the first to speak up? appeared first on Crystal Clear Communica...| Crystal Clear Communications
Here’s a hard question marketers need to ask: What’s the one thing your brand wants to be known for? People will remember only one thing about you. When I first ask marketers this question, most respond with a short list of attributes that make them different from competitors. Marketers want to be known for unique … Continue reading "What do you want to be known for?" The post What do you want to be known for? appeared first on Crystal Clear Communications.| Crystal Clear Communications
Marketers can learn 7 lessons about persuasion from a new book by Lee Hartley Carter, Persuasion: Convincing Others When Facts Don’t Seem to Matter. 1. Facts Are Never Enough “At a biological level, brains aren’t hardwired to look for facts. Instead we rapidly and automatically process opinions we agree with as if they are facts,” … Continue reading "7 Lessons on Persuasion: Book Review" The post 7 Lessons on Persuasion: Book Review appeared first on Crystal Clear Communications.| Crystal Clear Communications
7 ideas to take away This is a book review of How Minds Change, The Surprising Science of Belief, Opinion, and Persuasion, a new book by David McRaney. How Minds Change offers useful ideas for marketers, communicators, and leaders about communications and persuasion. Among them are these 7 takeaways: Disagreement is a natural human condition that … Continue reading "How Minds Change: book review" The post How Minds Change: book review appeared first on Crystal Clear Communications.| Crystal Clear Communications
Book review: Jonah Berger’s “Magic Words” Here’s a great book on choosing the right words to make your message more persuasive: Magic Words: What to Say to Get Your Way. The author, Jonah Berger, is a marketing professor at the Wharton School at the University of Pennsylvania and has written several books, including Contagious. … Continue reading "Add Abracadabra to Your Message with Magic Words" The post Add Abracadabra to Your Message with Magic Words appeared first on Crysta...| Crystal Clear Communications
Explore the creativity behind Allstate's long-running campaigns and the memorable "Mayhem" personification that make them stand out.| Wizard of Ads Partners
In the world of childhood wonder, where dinosaurs trample across bedrooms and pirates sail through bathtubs, the mind of a child is already overflowing with creativity and imagination. But what if that same creative spirit could be channelized into something even more powerful for something even more potent — keen observational skills that create more| CueKids
When a child initiates to speak up– whether it’s for a school project, a debate team, or simply sharing an idea– their words are just the tip of the iceberg. Beneath the sentences and stories lies a powerful, invisible force: body language. Young speakers often make use of body language such as gestures, posture,| CueKids
In a world where effective communication is essential for success, helping kids develop public speaking skills early on can set them up for a bright future. But let’s be honest - traditional methods of teaching public speaking can sometimes feel intimidating for kids. So, how do we make learning confidence, persuasion, and creativity in| CueKids
Back when my friend convinced me to read Tess of the d'Urbervilles (the most depressing piece of literature in the history of civilization!), the edition I checked out from the library included a quote calling Tess a rare example of "goodness made interesting." Now, this actually isn't true of Tess because murder (however sympathetic the plight of the murderer, as hers is) is incompatible with "goodness"; she quite a heroine, just not "goodness made interesting."| jill_rg
Paradise Lost, Mansfield Park, Little Women, Lady Audley's Secret, A Little Princess, every fairy tale, every Shakespeare tragedy, every Gothic novel from The Castle of Otranto to Wuthering Heights to Dracula to The Phantom of the Opera... in all literary fandoms, it's the same song from all readers and critics: virtue sucks, evil rocks; heroes are boring, villains are awesome; any restraint, reason, or morality is always wrong, but all passion is always right all the time.| jill_rg
I still haven't found a way to justify Anne Elliot's defense of her decision 8 years ago to my satisfaction, but at least I know one way NOT to justify it.| jill_rg
(Part 1)| jill_rg
Northanger Abbey, Sense and Sensibility, Pride and Prejudice, Mansfield Park, Emma, and Persuasion - which of these is not like the others?| jill_rg
Whenever I try to take up the impossible task of personally putting Austen's novels in order from my favorite to least favorite, I can never get past my top 2: Pride and Prejudice and Mansfield Park. Northanger Abbey is my least favorite (which does not mean I don't like it - not even close - I just like all the rest better), but the other 3 are all (completely subjectively and biased, here) equally good in different ways imho. P&P and MP are in a class of their own, but which of them is the ...| jill_rg
Jane Austen’s Table: Recipes Inspired by the Works of Jane Austen by Robert Tuesley Anderson My friend gave me this book for my birthday last year, she knows what I like! Last year I finally …| janeaustenrunsmylife
AI influences our decisions and beliefs—and we even don’t notice—by taking advantage of our innate responses to novelty, interactivity, and social validation.| DR. PAM | MEDIA PSYCHOLOGIST
Facebook TwitterLinkedIn Imagine an interviewer asking you questions such as “Are you a good team player?” or “How would you rate yourself as a manager?” It’s all very well answering by saying “Yes, I’m a good team player” or “I rate myself as a very inspiring and motivating manager.” But if you really want to impress an interviewer, you should answer by providing an example – a short story … Read more| Dr Rob Yeung
Dinner with Jane Austen: Menus Inspired By Her Novels and Letters (Dinner With #4) by Pen Vogler My friend bought this book for me for Christmas in 2023. She knows me so well! I had wanted to make …| janeaustenrunsmylife
Persuasion Audiobook Narrated by Flo Gibson As you know I have been going through all the Jane Austen audiobooks available on Libby. I had reviewed Persuasion audiobook narrated by Nadia…| janeaustenrunsmylife
| The League of Austen Artists
What defines buying behavior? Behavioral psychology and neuroscience explain quite a lot. Brain & Behaviour offers insights into the shaping of consumer behavior. In essence, marketers apply practical psychological insights. How does this work in the recent rise of the online supermarket industry? How can you improve the customer experience? And how do marketers adapt? […] This post Customer experience: the future of supermarkets is published on Neurofied.| Neurofied
As I write, the 2024 U.S. federal election is in its final stretch, and it’s a nail-biter. A few thousand swing voters may well decide the future of the country when it comes to climate change, social injustice, abortion access, international war, free speech, and even the basic structure of American democracy. Most academic philosophers…| Blog of the APA
I had other things on the docket today, but I’d be remiss if we don’t at least address WTF happened yesterday. TL;DR Someone tried to assassinate Former President Trump at a campaign rally in Pennsylvania, grazing his ear instead, killing a spectator, and wounding a few others. The suspect is now dead. I’m not a… The post Trump’s Assassination Attempt was Political Performance Art appeared first on That Seems Important.| That Seems Important
Enthusiasm makes a big difference in your impact when public speaking. But what if you are presenting content that is boring or uninteresting?| Cool Communicator
Creating a concise, relevant and exciting call to action will make your presentations more impactful. Learn how to build effective calls to action.| Cool Communicator
First and foremost, remember that social intuition is something that can only be developed organically.| Cool Communicator
Explore the theory of your life is forfeit. Learn how advertising by making emotional connections is far more powerful than selling.| Wizard of Ads Partners
One of the great things about Bath is that you can watch a Jane Austen drama being filmed in the morning, stroll among elegant buildings and actors in Regency costume, and then enjoy an outdoor lunch and a walk in the countryside in the afternoon. When we saw road closure signs for two of Bath’s […]| Beautiful Bath
Customer reviews harness the power of social proof. Learn 8 strategies for using user testimonials to increase website conversions and enhance crebility.| SiteTuners
The official website for BBC History Magazine and BBC World Histories Magazine| The League of Austen Artists
| The League of Austen Artists
| The League of Austen Artists
Persuasion is the power to influence someone to take action after the person has already decided not to. Problem Identify your audience’s problems. Problem statement template: I help [audience] with [problem] For example, I help runners with knee pain. Pain Know specific negative emotions that your audience is experiencing. Pain […] The post Persuasion and the 6Ps of effective copywriting appeared first on David Hodder.| David Hodder
Video evidence can support honest accountability in policing, but only when viewers are “video literate” and understand police practices, threat assessments, law, de-escalation, persuasion, and the reality of human performance.| Force Science - Research | Training | Consulting
To prepare for a workshop I’m giving, I’ve spent hours doing exploratory writing on how to create an elevator speech.| LEVY INNOVATION
Explore effective discount pricing strategies that online stores can implement to increase sales and customer loyalty. Learn key considerations.| SiteTuners
A few weeks ago we had a look at whether humour could be used to make arguments more persuasive. How timely then that research just published has investigated whether anger could also be used (although probably not at the same time). Watch enough TV and you’ll see that many advertisers use anger. Take the advertisement […]| Communication science
Governments can be the best communicators and the worst communicators. Sometimes they produce award winning campaigns that save millions of lives, yet at the same time they often produce baffling letters and confusing forms that leave us frustrated and annoyed. Focussing on behaviour change for government communicators, a newly compiled “INSPIRE” framework has set out an […]| Communication science
We’ve all seen times when humour has worked to change someone’s mind. A salesperson might have disarmed you with a joke and five minutes later you’re reaching for your credit card. Humour in advertising and other forms of communication seems to be almost everywhere. Previous studies have found that 30 per cent of advertisements contained […]| Communication science
If stories are our most persuasive technology, why don't we do more to put them to work? Why don't we leverage the power of stories every day in our work and our lives?| The Story of Telling