I thought I had a solid plan for exploring high-performing sales culture. Step one: review the latest research on sales culture. Step two: gather insights from practicing sales leaders – each of whom has managed teams or entire sales organisations at some of the world’s most successful companies. Then, I’d smash these two main sources together like some kind of content-based Large Hadron Collider… and voilà: out would come something valuable. The post What Is a High-Performing Sales ...