https://vimeo.com/1107415278?share=copy#t=0 For years, restaurant marketing strategies have focused heavily on loyalty program members—and for good reason. Loyalty programs make it easy to capture rich data, track performance, and personalize outreach. But what about everyone else? In today’s digital-first dining landscape, loyalty members are only part of the picture. Most guests interact with your brand through […] The post Guest Segmentation, Evolved: Reaching Every Guest, Not Just t...
