By Doug Garnett & JP Castlin, July 2025 In the May 23rd edition of JP Castlin’s Strategy in Praxis newsletter we suggested businesses often face a type of uncertainty JP named “dynamic uncertainty” — a unique uncertainty revealed when we understand the inherent complexity of doing business. Dynamic uncertainty, though, is missing from the canon of uncertainty classifications. In that article we noted: …dynamic uncertainty keeps changing. Experiments lessen uncertainty in the moment ...
