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Ad-supported options drive SVOD sign-ups - Digital Content Next
https://digitalcontentnext.org/blog/2024/09/10/ad-supported-options-drive-svod-sign-ups/
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According to Samba TV's new report on viewership for the first half of 2024, over-the-top (OTT) consumption grew by 40% year-over-year, highlighting the
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