Ever since Wordle became a household name, later acquired by The New York Times, it’s been impossible to ignore the huge potential of games as a draw for the digital... The post Media leaders weigh in on Gamification in news appeared first on Digital Content Next.| Digital Content Next
For media revenue leaders working in ad operations, the pressure is constant: grow revenue, protect margins, and capture opportunities faster in a crowded marketplace. Yet those goals are often undermined... The post Unlocking growth through pre-sales in ad ops appeared first on Digital Content Next.| Digital Content Next
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of September 25, 2025 appeared first on Digital Content Next.| Digital Content Next
For decades, advertising was the primary source of income for media companies. However, the digital age has forced publishers to rapidly reassess their revenue mix as advertising monies increasingly move... The post State of subscriptions 2025: pushing past the paywall plateau appeared first on Digital Content Next.| Digital Content Next
The success of journalism – and the media business – depends on building and maintaining a strong relationship with the audience. But that relationship is changing. No longer defined by... The post Rethinking audience relationships in the media appeared first on Digital Content Next.| Digital Content Next
If you read the latest analyst forecasts or industry headlines, a clear narrative emerges: programmatic is taking over connected TV. The reality is more complex. While automated deliveries are indeed... The post Programmatic confusion is holding CTV back – can we fix it? appeared first on Digital Content Next.| Digital Content Next
The recent killing of Charlie Kirk—regardless of one’s political alignment—has intensified national reflection on the state of our political discourse. Violence against anyone for their beliefs is an assault on... The post Accountability is not censorship appeared first on Digital Content Next.| Digital Content Next
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of September 18, 2025 appeared first on Digital Content Next.| Digital Content Next
Hispanic audiences are driving cultural trends and redefining media engagement across the U.S. With nearly one fifth of the population and more than $4.1 trillion (about $13,000 per person) in... The post Hispanic consumers redefining media trends appeared first on Digital Content Next.| Digital Content Next
Publishers are under siege. Platforms and AI are siphoning off traffic, ad dollars are consolidating, and the rules of digital media are being rewritten| Digital Content Next
There isn’t a premium content company on the planet that isn’t feeling the combined effects of several significant shifts reshaping how publishers reach| Digital Content Next
Ad operations (ad ops) involves a complex number of tasks relating to the execution of online advertising campaigns. With the global digital advertising| Digital Content Next
The numbers are in – and they are damning. DCN’s latest member-survey shows median year-over-year referral traffic from Google Search to premium| Digital Content Next
According to Samba TV's new report on viewership for the first half of 2024, over-the-top (OTT) consumption grew by 40% year-over-year, highlighting the| Digital Content Next
Premium video is plentiful and streaming options abound. This high quality, ‘TV-like’ video content occupies multiple screens and is accessible via many| Digital Content Next
The shift to streaming hasn’t just changed what we watch or how we watch, it’s changed everything behind the scenes, too. The premium video playbook has| Digital Content Next
Growth doesn't wait. It doesn't pause for delayed reports or accommodate teams buried in manual tasks. For ad revenue operations, the ability to act fast| Digital Content Next
It’s easy to feel like publishers have little recourse to the fast-track of AI adoption. Big Tech keeps updating its offerings, cribbing more content,| Digital Content Next
Are the time-consuming, error-prone manual processes of traditional ad operations a thing of the past? The answer is simple – they can be. Because there’s| Digital Content Next
In November 2019, Pew Research found that the majority of Americans think that their personal data is insecure, that data collection poses more risks than| Digital Content Next