Whether it’s the rise of LLM search queries, AI overviews or the black-box operations of features like Discover, search and SEO is undergoing a fundamental shift. Publishers have built SEO... The post Publishers rethink SEO in the age of AI overviews appeared first on Digital Content Next.| Digital Content Next
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of October 16, 2025 appeared first on Digital Content Next.| Digital Content Next
New research reveals a paradox when it comes to public perception of polling practices: while many Americans suspect poll results may be manipulated to serve specific agendas, or even fabricated... The post The trust gap in polling – and how to close it appeared first on Digital Content Next.| Digital Content Next
Let’s get one thing out of the way: search can no longer be your primary audience strategy. But the real shock is how fast it’s become nearly useless for audience... The post What smart media leaders are doing now that search is broken appeared first on Digital Content Next.| Digital Content Next
From craft beer to TV shows, it seems there’s a subscription for everything these days. As I explore in my new book Streaming Wars, this explosion of choice has reshaped... The post Streaming enters its rebundling era appeared first on Digital Content Next.| Digital Content Next
Here are some of the best media stories our team has read so far this week: The post DCN’s media industry must reads: week of October 9, 2025 appeared first on Digital Content Next.| Digital Content Next
After devastating floods claimed over 100 lives in Kerr County, Texas, our newsroom started investigating: could this tragedy have been prevented? The team narrowed in on public records of meetings... The post WSJ’s AI strategy: urgency, clarity, and human-centered reporting appeared first on Digital Content Next.| Digital Content Next
Hybrid media models that blend traditional content with user-generated material, along with strategic partnerships and advanced data analytics, are emerging as essential strategies for success in today’s media landscape. According... The post As media content spending grows, AI and data drive strategy appeared first on Digital Content Next.| Digital Content Next
Artificial intelligence is rewriting the rules of discovery. Search results are no longer a simple list of blue links. With tools like Google’s AI Mode delivering instant summaries, audiences often... The post How publishers can survive the AI search shift appeared first on Digital Content Next.| Digital Content Next
Media product leaders are navigating uncharted territory in 2025, where generative AI is reshaping audience behavior and attention has become the scarcest| Digital Content Next
Publishers are under siege. Platforms and AI are siphoning off traffic, ad dollars are consolidating, and the rules of digital media are being rewritten| Digital Content Next
There isn’t a premium content company on the planet that isn’t feeling the combined effects of several significant shifts reshaping how publishers reach| Digital Content Next
Ad operations (ad ops) involves a complex number of tasks relating to the execution of online advertising campaigns. With the global digital advertising| Digital Content Next
The numbers are in – and they are damning. DCN’s latest member-survey shows median year-over-year referral traffic from Google Search to premium| Digital Content Next
According to Samba TV's new report on viewership for the first half of 2024, over-the-top (OTT) consumption grew by 40% year-over-year, highlighting the| Digital Content Next
Premium video is plentiful and streaming options abound. This high quality, ‘TV-like’ video content occupies multiple screens and is accessible via many| Digital Content Next
The shift to streaming hasn’t just changed what we watch or how we watch, it’s changed everything behind the scenes, too. The premium video playbook has| Digital Content Next
Are the time-consuming, error-prone manual processes of traditional ad operations a thing of the past? The answer is simple – they can be. Because there’s| Digital Content Next
In November 2019, Pew Research found that the majority of Americans think that their personal data is insecure, that data collection poses more risks than| Digital Content Next
