Reading Time: 4minutesIn India’s competitive market, brands are constantly vying for customer attention on mobile screens. The challenge has always been a trade-off between the broad reach of ignored plain-text SMS and the rich, but fragmented, experience of expensive OTT apps like WhatsApp. RCS Business Messaging is changing this by combining the universal reach of SMS with […] The post Inside #GROWTH with RCS: The hottest new messaging channel for Indian Brands in 2025 appeared first on...
