Forrester Wave™ Report 2024: Cross-Channel Marketing Hubs
MoEngage has been named a Forrester Wave Strong Performer in its 2024 report on Cross Channel Marketing Hubs. Learn more about how we stack up.| MoEngage
Get an exclusive sneak peek at the latest that MoEngage has to offer. Discover our latest product updates, feature releases, and more!| MoEngage
MoEngage has been named a Forrester Wave Strong Performer in its 2024 report on Cross Channel Marketing Hubs. Learn more about how we stack up.| MoEngage
Catch the highlights from the MoEngage Customer Engagement Summit: Adapt or Die! Get inspired by leaders from T-Mobile, Domino's, Poshmark, Amazon Music, and more, as they share their blueprints for success.| MoEngage
Execute your cross channel marketing strategy with MoEngage’s insights-led customer engagement platform. Leverage the power of personalization with MoEngage.| MoEngage
MoEngage Predictions leverages ML and AI to allow you to transform your data into insights through an easy and intuitive dashboard.| MoEngage
Download the eBook containing digital marketing analytics, trends and insights from 101 global thought leaders.| MoEngage
Fynd leverages intelligent predictions to find the optimal target audience, increasing customer retention by 129%. Read the full story now!| MoEngage
The Customer Engagement Book: Adapt or Die | MoEngage
Reading Time: 2 minutesAt MoEngage, we believe the key to successful customer engagement lies in a platform that’s not just powerful, but also a joy to use. We know that the speed and usability of our platform directly impact the effectiveness of your campaigns, and that’s why we are constantly working to make MoEngage the most intuitive, fast, […]| MoEngage
Reading Time: 11minutes84% of consumers prefer companies that provide a personalized experience. If consumers desire personalized experiences, why would a brand use a one-size-fits-all approach for its audience? More importantly, how can your brand deliver such tailored experiences? The answer lies in your customer segmentation strategy. With customer segmentation, you can target your ads and messaging to […] The post Customer Segmentation Strategy: 7 Methods Every B2C Marketer Must Know ap...| MoEngage
Reading Time: 5minutesIn this AI-verse we inhabit, your customers have evolved. Intelligent algorithms have trained your customers to expect experiences that anticipate their needs, remember their preferences, and predict their next move. The question isn’t whether you’re ready for AI. The real question is whether your engagement platform can deliver the AI-native experiences your customers now consider […] The post CDEP in the AI-verse: Why Do Traditional Engagement Platforms Fall Sh...| MoEngage
Reading Time: 9minutesThe financial services industry in India is racing through a once-in-a-generation transformation. After years of incremental upgrades, banks and fintechs now face an urgent mandate: move beyond legacy infrastructure and deliver seamless, real-time customer experiences. The pressure is coming from every direction, like rising consumer expectations, regulatory shifts, and the rapid growth of digital-first competitors. […] The post Unlocking Digital Transformation With a ...| MoEngage
Reading Time: 14minutesFor companies that manage several brands under one roof, it’s not as easy as it looks. They have access to a wide range of customers, often those who shop across different brands within the group. But making that into a seamless experience? That’s where things fall apart. Over the last decade, customer acquisition costs have […] The post Aditya Birla Fashion and Retail Limited, RPSG, Asian Paints, and Apparel Group talk About Rethinking Conglomerate Customer Engag...| MoEngage
Reading Time: 9minutesTrust takes years to build and seconds to destroy; nowhere is this truer than in financial services. As customers increasingly expect personalized experiences comparable to their favorite streaming platforms or shopping apps, banks and insurers face a unique challenge: delivering customization without compromising the trust that forms the foundation of every financial relationship. That’s why […] The post ICICI Bank, Motilal Oswal, Fino Payments Bank, Axis Securities...| MoEngage
Reading Time: 11minutesIn today’s financial services industry, customers expect seamless, personalized interactions every time they log in, walk into a branch, or call support. On the other hand, 55% of banks report that they can’t move forward due to their legacy systems hindering progress. That gap between expectation and delivery is widening rapidly, and it’s not just […] The post Paisabazaar, Angel One, Jar, and Zuno Insurance Discuss How AI is Revolutionizing the BFSI Industry ap...| MoEngage
Reading Time: 12minutesThe financial services industry is undergoing a reckoning. Customers want quick answers, seamless digital experiences, and personalized advice. However, the reality within most institutions is different; they often have layers of legacy systems, scattered data, and teams that can’t move as quickly as the market. That friction shows up every day. The numbers make it […] The post Federal Bank, HDFC, Canara Robeco Asset Management, and PL Capital Discuss Scaling Cust...| MoEngage
Reading Time: 4minutesIn the competitive world of customer engagement, breaking through the noise requires more than just a message—it demands an experience that is rich, personal, and impactful. At MoEngage, we continually innovate to equip you with the channels that transform simple communication into powerful customer experiences. We’re thrilled to announce three major releases that will transform […] The post RCS, MMS, and List Validations: The Triple Play for Modern, Compliant Mess...| MoEngage
Reading Time: 3minutesIt’s no secret that AI is everywhere. From content creation to customer service, the buzz around what AI can do for your business is deafening. But amid the hype, there’s a serious challenge that many marketers and product owners are facing: a recent MIT report found that 95% of AI pilots are failing to deliver […] The post Create Magical Customer Experiences with MoEngage’s Merlin AI appeared first on MoEngage.| MoEngage
MoEngage NEXT 2025 Autumn (October) Edition unveiled a powerful suite of new features and enhancements.| MoEngage
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This is an industry-first feature by MoEngage that provides a detailed overview of your campaigns and impact on key business metrics.| MoEngage
MoEngage’s customer journey orchestration suite, Flows, helps brands map customer journeys and build memorable customer experiences.| MoEngage
Marketing automation is the process of using software to automate repetitive marketing tasks. Know more about its pros, uses, tactics, and the best tools.| MoEngage
Get insights from QSR marketers and exclusive cartoons from Marketoonist in the 2025 State of Cross-channel Marketing report.| MoEngage
Get insights from BFSI marketers and exclusive cartoons from Marketoonist in the state of cross-channel marketing report for 2025.| MoEngage
A practical guide to implementing an omnichannel strategy and achieving a seamless customer experience across all brand touchpoints.| MoEngage
Omnichannel retail marketing allows retailers to leverage interconnected channels as part of a cohesive marketing strategy, maximizing customer engagement.| MoEngage
Discover how omnichannel marketing can significantly boost your ROI. Get tips to build perfect omnichannel campaigns, with examples from top B2C brands.| MoEngage
Personalized customer experiences improve customer satisfaction and conversions, empowering them to return as loyal brand advocates.| MoEngage
Unlock the secrets to skyrocketing customer value! Dive into these 3 strategies that make loyalty programs a game-changer. Don't miss out!| MoEngage
Discover everything about Customer Retention - Importance, Definition, Tips & Techniques, Strategies, Case Studies, and Insights.| MoEngage
Find out the top 20 customer engagement metrics you need to know to analyze and understand customer activity and behavior with your brand.| MoEngage
Check out how to use AI in marketing, how top B2C brands have used AI for digital marketing, and what the best AI marketing tools are for various use cases.| MoEngage
Cómo Wayni usa Inform y gana autonomía, agilidad y seguridad en sus campañas y mensajes transaccionales| MoEngage
Como o Outback Personalizou Campanhas de Engajamento Usando MoEngage Insights| MoEngage
Descubra cómo el uso de la banca móvil del Banco Pichincha creció un 18% utilizando las notificaciones push personalizadas de MoEngage y el Best time to Send.| MoEngage
Como o Appost usa a MoEngage para aumentar a retenção de 15 dias em 37%.| MoEngage
Discover practical stories, proven strategies, and tested frameworks from marketers at leading brands like Meta, Grammarly, Equinox, Hulu, Wealthsimple, and more.| MoEngage
Tired of having data but no direction? Marketers from Grammarly, Hightouch, and Movable Ink reveal how to find the signals that matter and use them to run effective campaigns.| MoEngage
Discover how industry leaders like Shaadi.com, IndiGo, Yum! Brands & Zepto are redefining customer loyalty with data-driven personalization.| MoEngage
MoEngage receives the highest “Willingness to Recommend” score (97%) of all vendors from customers in the 2025 Gartner Peer Insights™ Voice of the Customer for Email Marketing Report.| MoEngage
Our powerful AI-driven intelligent marketing platform automatically maximizes campaign engagement by predicting & sending the right message at the right time| MoEngage
Read how Merlin AI combines the creative genius of GPT LLM with campaign performance to maximize engagement and deliver impactful campaigns.| MoEngage
Grab your hands on the latest omnichannel marketing statistics from research on 800+ B2C marketers, to uplift your customer engagement game!| MoEngage
In our Q&A with Martech expert Mirela Cialai, we discussed frameworks for customer engagement program planning and execution.| MoEngage
Learn how Outback personalized engagement campaigns using MoEngage insights| MoEngage
Find out how Octapharma Plasma is using MoEngage to enhance donor experience and retention through personalized and tailored messaging.| MoEngage
Find out how Canadian retailer, Loblaw, is using MoEngage to unify their messaging across a number of diverse business lines.| MoEngage
Find out how Beem, a US-based AI fintech startup, used MoEngage to execute omnichannel marketing and uplift CTRs of channels like SMS.| MoEngage
MoEngage Uplift: A platform to help marketers measure the business impact of each and every interaction they deliver to their users, and also optimize it.| MoEngage
Discover how TATA AIG General Insurance automated its customer engagement initiatives and decreased manual efforts by 90% with MoEngage.| MoEngage
Discover how The Indian Express clocked a 2X uplift in paid subscribers using MoEngage’s intelligent engagement platform!| MoEngage
Read the story of how Glance, a subsidiary of InMobi, used MoEngage's generative AI capabilities to experiment quickly and increase customer engagement.| MoEngage
Learn how 1Weather, top-rated weather app from the U.S., boosts its DAUs to 25 million using MoEngage Analytics and Segmentation.| MoEngage
In this session recap of our #GROWTH NYC event, learn the fascinating journey of PCH and its transformation from direct mail to mobile apps.| MoEngage
Learn how industry leaders are re-defining customer engagement with personalization and automation, at MoEngage's 1st #GROWTH Summit in NYC.| MoEngage
Unravel the secrets to creating immersive experiences, with this session recap from MoEngage's #GROWTHSummit in NYC.| MoEngage
Discover how industry leaders are redefining customer engagement with an AI-powered Martech stack, at MoEngage's first #GROWTH Summit in NYC.| MoEngage
Understand how MoEngage helped OYO Rooms deliver seamless omnichannel user engagement all multiple engagement channels.| MoEngage
A/B testing and multivariate testing with MoEngage Uplift provides marketers the ability to test their campaigns for revenue impact & optimize for it.| MoEngage
Experiment with multiple customer journeys and automatically identify the best performing one with Intelligent Path Optimizer. Try it now!| MoEngage
Here's how our latest offering Sherpa - a set of machine learning capabilities is driving up to 45% increase in goal conversions for our client campaigns.| MoEngage
This blog details 3 ways of integrating AI enabled solutions to amplify your upcoming marketing initiatives and deliver a unique brand experience.| MoEngage
Learn how one of the top hospitality chains, OYO Rooms, was able to amplify its push engagement. This brand was able to improve its push delivery rate using MoEngage.| MoEngage
Learn about customer analytics, growth strategies, campaign optimization, mobile marketing, and insights-led engagement through these in-depth blogs and articles.| MoEngage
Read this guide to learn the benchmark Push Notifications CTR and other metrics, top factors to watch for, and measures to improve metrics.| MoEngage
Geofencing is not just an example of new-age marketing but also a glimpse into how brands can leverage technology to offer incredible customer journeys.| MoEngage
Stay connected with your website visitors by delivering personalized web push notifications throughout their journey. Improve conversions, CTRs, and retention.| MoEngage
Elevate customer engagement, conversion rates with our guide on push notifications for 2024. Get latest strategies, tips, & expert insights!| MoEngage
What is customer segmentation? Know more about the different types of customer segmentation that can affect the way you market your products!| MoEngage
At #GROWTH NYC, the Marketoonist parodied the state of customer engagement and explored the change required in the mindset of marketers. Read the session recap to know more.| MoEngage
Customer-centricity has immense businesses benefits from increased revenue to reduced cost, churn and improved LTV. Discover more such perks!| MoEngage
Learn how B2C brands can leverage technology to build a relevant customer experience and personalize every customer's micro-moment.| MoEngage
We analyzed 312.4 million B2C emails to create email marketing benchmarks for various industries in the North American region.| MoEngage
Discover the formula for the perfect cart abandonment email templates to recover lost sales and engage customers!| MoEngage
Discover why email subject lines matter, the types of email subject lines that get opened, and how to boost open rates in this post.| MoEngage
Drive 6x results on email with personalization. Deploy lifecycle email automation campaigns to on-board, activate, cross-sell & bring back un-installed users.| MoEngage
MoEngage launches Smart Recommendations to help consumer brands build personalized and memorable experiences for their customers.| MoEngage
The blog post looks at the differences and relationship between Segmentation and personalization and how to use them wisely to maximise user engagement.| MoEngage
Say hello to MoEngage Predictions powered by AI Sherpa - another powerful feature that can help your forecast your customer's next action!| MoEngage
Want to remind your users who have booked a flight, 2 hours before the flight time? or remind them of their subscription? With smart Trigger campaigns you could do just that.| MoEngage
A blog post on how internet companies are leveraging dynamic A/B testing to boost engagement for their marketing campaigns. Click and read to find out.| MoEngage
How do you decide what's the best time to send communication and the most preferred channel of engagement for your customers?| MoEngage
Sherpa identifies the peak engagement times and automatically sets the time-delay of notfications for higher conversions. Read on to know more.| MoEngage
Successful segmentation is the key to successful marketing strategies. Here are five requirements for effective segmentation.| MoEngage
An omnichannel marketing platform that enables brands to seamlessly engage their customers across channels, such as email, push, in-app, social media, WhatsApp & SMS.| MoEngage
Here, we look at omnichannel personalization strategies brands can use to deliver tailored customer experiences across channels and touch points.| MoEngage
Our customer engagement platform personalizes experiences in real-time, driving higher conversions, engagement & retention to drive upto 40% higher conversions.| MoEngage
Learn how predictive marketing works, how it can benefit your brand, how to implement it, and how it increases ROI by 500%.| MoEngage
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Uncover emerging personalization trends across the globe and execute your personalization efforts successfully with the right customer data.| MoEngage
The Personalization Report for North America brings insight into the consumers' shopping behaviour, outlining trends and actionable strategies.| MoEngage
Personalized marketing is essential for connecting with customers. Learn why it matters and how to leverage it for success.| MoEngage
Learn the ins and outs and best practices for email personalization and drastically increase the performance of your emails.| MoEngage
Learn how to enhance your personalized push notifications marketing strategy for increased engagement and conversions.| MoEngage
Discover how you can master customer engagement in 2025, and how personalized interactions help form a positive customer experience.| MoEngage
Omnichannel customer engagement is a multichannel approach offering a continuous experience. Here are 11 techniques to increase it.| MoEngage
Push notifications have become an integral part of a marketer’s arsenal. Here's 21 push notification statistics and facts that you need to know| MoEngage
