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From:
Occam's Razor by Avinash Kaushik
(Uncensored)
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Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.
https://www.kaushik.net/avinash/excellent-analytics-tip-13-measure-macro-and-micro-conversions/
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Improving "Conversion Rate" is key to any website's success, ecommerce or non-ecommerce. But are you thinking it right? Is your computation complete? This post is for you.
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