Quantifying the economic value created by your website is the key to unlocking your digital potential. But how do you identify the value of each goal, site micro-conversion? This post outlines how.| Occam's Razor by Avinash Kaushik
Tynt, Analyze Words, StatsIt and Percent Mobile are four tools that solve tough problems relating to measuring influence, sentiment, emotional context and mobile traffic.| Occam's Razor by Avinash Kaushik
Social Media Analytics is a complex challenge. By looking at Twitter we identify the quantitative and qualitative analysis that can be done to identify true success.| Occam's Razor by Avinash Kaushik
In an ocean of data & a sea of web metrics how do you find the metrics that will have an impact on your business? Apply the three layers of the "so what" test.| Occam's Razor by Avinash Kaushik
Improving "Conversion Rate" is key to any website's success, ecommerce or non-ecommerce. But are you thinking it right? Is your computation complete? This post is for you.| Occam's Razor by Avinash Kaushik
In web analytics: Segmentation = Success. Download 3 amazing advanced segments for engaged visitors, social media traffic campaigns & long tail search analysis.| Occam's Razor by Avinash Kaushik
From Mobile to Facebook to Programmatic Buying to Tracking we are creating failing digital strategies. Learn how to avoid them, and the best alternatives.| Occam's Razor by Avinash Kaushik
Need a fabulously successful big data strategy? Understand the digital analytics ecosystem, three optimal execution phases, and the time each should take!| Occam's Razor by Avinash Kaushik
4 incredible social media metrics help crystallize effectiveness of your SM efforts: Conversation, Amplification, Applause & Economic Value.| Occam's Razor by Avinash Kaushik
Most business leaders focus narrowly on the value of digital. Learn how to evolve your strategy to deliver customer joy, reduce churn, and increase profit.| Occam's Razor by Avinash Kaushik
Siloed thinking is the primary reason businesses optimize for a local maxima, or fail. Use the See - Think - Do framework to radically evolve your strategy.| Occam's Razor by Avinash Kaushik
The Digital Marketing & Measurement Model provides a 5 step process to apply structured thinking to ensure you are focused on measuring what matters most.| Occam's Razor by Avinash Kaushik
