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From:
Occam's Razor by Avinash Kaushik
(Uncensored)
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Kill Useless Web Metrics: Apply The "Three Layers Of So What" Test
https://www.kaushik.net/avinash/kill-useless-web-metrics-apply-so-what-test/
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In an ocean of data & a sea of web metrics how do you find the metrics that will have an impact on your business? Apply the three layers of the "so what" test.