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From passion to purchase: How CRM-driven fan journeys are unlocking new revenue in sport - SportsPro
https://www.sportspro.com/news/from-passion-to-purchase-how-crm-driven-fan-journeys-are-unlocking-new-revenue-in-sport/
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By leveraging CRM technology, sports organizations are transforming fan engagement into a powerful revenue stream, offering personalized experiences that drive increased loyalty and boost sales across merchandise, tickets, and subscriptions.
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