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Why the Gwyneth Paltrow gambit worked for Astronomer — and won’t work for you - Ragan Communications
https://www.ragan.com/why-the-gwyneth-paltrow-gambit-worked-for-astronomer-and-wont-work-for-you/
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crisis communications
Celebrities always draw a crowd, but it’s a rare crisis that can be handled with humor.
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