Snap, Crackle, and Pop. The Three Stooges. The final trio of Destiny’s Child. There’s just something about threes that stick. And when it comes to community, the same pattern shows up—whether you’re trying to prove ROI or pitch your executives on why this work matters. I’ve lost count of how many times I’ve been asked to prove the value of community. Back in my Salesforce days, I used to show up to executive meetings armed with a ton of passion, and just a little bit of data. I kn...
