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Why Smaller Influencers Offer Better Marketing ROI [Research Insights]
https://www.ama.org/2024/02/20/influencer-marketing-roi-research-shows-influencers-with-smaller-followings-are-more-cost-effective/
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A new Journal of Marketing study shows how nano-influencers provide more cost-effective ROI for marketers than influencers with large followings.
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