Do Good, Sell More: Can Cause-Related Marketing Promotions Boost Product Sales?
On average, Cause-Related Marketing Promotions produce a 4.9% weekly sales increase while donating 3.2% of the product price.| American Marketing Association
On average, Cause-Related Marketing Promotions produce a 4.9% weekly sales increase while donating 3.2% of the product price.| American Marketing Association
Discover why AI alone won’t save your brand. Learn how proper brand management systems turn AI from chaos accelerator into powerful scaling tool. Stop throwing AI at broken marketing systems and expecting miracles. This game-changing whitepaper exposes the hidden truth behind AI failures in marketing and reveals the exact blueprint successful brands use to harness […] The post Is AI Helping or Hurting Your Brand? Systems Matter Most appeared first on American Marketing Association.| American Marketing Association
This Journal of Marketing study highlights the role of conceptual research in tackling unprecedented changes in the marketplace, and it provides a practical guide to crafting impactful conceptual papers. The post A Call for Further Conceptual Research in Marketing appeared first on American Marketing Association.| American Marketing Association
What makes us actually like an ad? Researchers have often relied on potentially flawed self-reports to measure ad effectiveness. A Journal of Marketing Research study implements a powerful new approach: neuroscience.| American Marketing Association
A new Journal of Marketing study finds that many companies may want to reevaluate the timing of their review reminders.| American Marketing Association
Diving into social media without a strategy is like trying to cook a gourmet meal without a recipe. You might get lucky, but chances are, it’s going to be| American Marketing Association
The Hidden Cost of Google Ads: Stop paying the Google Tax Imagine this: You are a wealthy art lover seated in a room filled with beautiful paintings andsurrounded by other art lovers. You have a numbered paddle in one hand and a glass ofchampagne in the other. You are at the center of an auction […] The post The Uncontested Paid Search Problem: Wasting Your Budget? appeared first on American Marketing Association.| American Marketing Association
Discover why AI alone won’t save your brand. Learn how proper brand management systems turn AI from chaos accelerator into powerful scaling tool. Stop throwing AI at broken marketing systems and expecting miracles. This game-changing whitepaper exposes the hidden truth behind AI failures in marketing and reveals the exact blueprint successful brands use to harness […] The post Is AI Helping or Hurting Your Brand? Systems Matter Most appeared first on American Marketing Association.| American Marketing Association
Your guide to scalable content, editorial clarity, and brand consistency. This ebook is designed for marketers, editors, content strategists, and business communicators who want to establish editorial consistency across their organization. Whether you’re building a brand from scratch or scaling content production, a house style guide can anchor your voice, improve efficiency, and ensure high-quality […] The post Building Your Brand’s Voice: A Practical Handbook for Creating a Content St...| American Marketing Association
Congratulations to the following scholars, who have been named Journal of International Marketing Outstanding Reviewers for 2025: Simon Bell (University| American Marketing Association
What is a Marketing Plan? A marketing plan is a strategic guide that helps businesses map out their advertising and promotional strategies to attract| American Marketing Association
Starting an email with "Dear Sir/Madam" is equivalent to shooting yourself in the foot. It’s outdated, and our Gen-Z audience might say, “It’s giving| American Marketing Association
Guest Editors: Charles R. Taylor, Shintaro Okazaki, Chen Lou, and Ayşegül Özsomer Submission Window: August 1–October 31, 2026 Manuscripts are currently being solicited for an upcoming special issue of the Journal of International Marketing (JIM) dedicated to Global Endorsers (Influencers, Celebrities, and Opinion Leaders) in Marketing. Background Globally, expenditure on influencer marketing have exploded, increasing […] The post Call for Papers | Journal of International Marketing: ...| American Marketing Association
A Journal of Marketing study shows how combining traditional media, such as TV and outdoor ads, with digital channels, including Facebook and YouTube, can significantly enhance brand performance.| American Marketing Association
A new Journal of Marketing study shows how nano-influencers provide more cost-effective ROI for marketers than influencers with large followings.| American Marketing Association
User-generated content (UGC) is winning the trust battle against traditional advertising, with 92% of consumers preferring the authenticity of| American Marketing Association
