August 2019 CMO Survey: Hiring, AI on the Rise
Marketing budgets make up 12% of overall firm budgets, according to the August 2019 CMO Survey, matching the highest level in the history of the survey.| American Marketing Association
Marketing budgets make up 12% of overall firm budgets, according to the August 2019 CMO Survey, matching the highest level in the history of the survey.| American Marketing Association
A Journal of Marketing study finds that the first like on an ad has a powerful influence, but as more likes accumulate, their impact on clicks diminishes. Here's what this means for marketers. The post Do More Likes Lead to More Clicks? Evidence from a Social Advertising Field Experiment appeared first on American Marketing Association.| American Marketing Association
A Journal of Marketing Research study shows how consumers perceive shared products like communal hand sanitizer as less effective, leading them to use more—especially when sharing with strangers rather than close others. The post Sharing Makes Us Wasteful: How Shared Products Drive Overuse—And What Businesses Can Do appeared first on American Marketing Association.| American Marketing Association
Your cheat code for navigating AI disruption and ROI pressure The rules of marketing are changing. AI-driven zero-click searches, fragmented touchpoints, and shrinking ROI are redefining how CMOs plan for growth. The 2026 CMO Growth Playbook, created by Flowcode featuring research from Gartner and Harris Poll delivers the insights you need to turn disruption into […] The post The 2026 CMO Growth Playbook appeared first on American Marketing Association.| American Marketing Association
Guest Editors: Pervez Ghauri, Destan Kandemir, Birgit Hagen, and Aysegül Özsomer Submission Window: April 1–June 30, 2026 Global markets are increasingly characterized by volatility, political conflict, and institutional frictions. In this environment, firms frequently face not only the challenge of entering new international markets but also the necessity of exiting, reentering, or reshaping their global […] The post Call for Papers | Journal of International Marketing: Foreign Market ...| American Marketing Association
This Journal of Marketing study shows how the rise of single-child families are affecting education, having implications for marketers, educators, and policymakers.| American Marketing Association
On average, Cause-Related Marketing Promotions produce a 4.9% weekly sales increase while donating 3.2% of the product price.| American Marketing Association
Discover why AI alone won’t save your brand. Learn how proper brand management systems turn AI from chaos accelerator into powerful scaling tool. Stop throwing AI at broken marketing systems and expecting miracles. This game-changing whitepaper exposes the hidden truth behind AI failures in marketing and reveals the exact blueprint successful brands use to harness […] The post Is AI Helping or Hurting Your Brand? Systems Matter Most appeared first on American Marketing Association.| American Marketing Association
This Journal of Marketing study highlights the role of conceptual research in tackling unprecedented changes in the marketplace, and it provides a practical guide to crafting impactful conceptual papers. The post A Call for Further Conceptual Research in Marketing appeared first on American Marketing Association.| American Marketing Association
What makes us actually like an ad? Researchers have often relied on potentially flawed self-reports to measure ad effectiveness. A Journal of Marketing Research study implements a powerful new approach: neuroscience.| American Marketing Association
A new Journal of Marketing study finds that many companies may want to reevaluate the timing of their review reminders.| American Marketing Association
Diving into social media without a strategy is like trying to cook a gourmet meal without a recipe. You might get lucky, but chances are, it’s going to be| American Marketing Association
The Hidden Cost of Google Ads: Stop paying the Google Tax Imagine this: You are a wealthy art lover seated in a room filled with beautiful paintings andsurrounded by other art lovers. You have a numbered paddle in one hand and a glass ofchampagne in the other. You are at the center of an auction […] The post The Uncontested Paid Search Problem: Wasting Your Budget? appeared first on American Marketing Association.| American Marketing Association
What is a Marketing Plan? A marketing plan is a strategic guide that helps businesses map out their advertising and promotional strategies to attract| American Marketing Association
Starting an email with "Dear Sir/Madam" is equivalent to shooting yourself in the foot. It’s outdated, and our Gen-Z audience might say, “It’s giving| American Marketing Association
A Journal of Marketing study shows how combining traditional media, such as TV and outdoor ads, with digital channels, including Facebook and YouTube, can significantly enhance brand performance.| American Marketing Association
A new Journal of Marketing study shows how nano-influencers provide more cost-effective ROI for marketers than influencers with large followings.| American Marketing Association
User-generated content (UGC) is winning the trust battle against traditional advertising, with 92% of consumers preferring the authenticity of| American Marketing Association
