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Post enters pet food category through $1.2B deal with J.M. Smucker | Food Dive
https://www.fooddive.com/news/post-holdings-pet-food-acquisition-smucker-rachael-ray-nutrish-kibbles-bits/642111/
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The deal, which includes Rachael Ray Nutrish and Kibbles ‘n Bits, gives the Pebbles cereal and Peter Pan peanut butter producer a prominent presence in a category dominated by Mars, Nestlé and General Mills.
