If you want Gen Z’s attention, here’s a hint: perfect sunsets and airbrushed smiles aren’t it. Columbia Sportswear just proved it by trading “pristine and perfect” for snakes, storms, vultures, and an unsettling cameo from the Grim Reaper. Their new campaign, Engineered for Whatever, doesn’t just sell jackets, it sells survival, grit, and a wink… The post Why Columbia’s Bold “Engineered for Whatever” Campaign Works for Gen Z: And How Your Brand Can Steal the Playbook appea...
