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From:
PYMNTS.com
(Uncensored)
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65% of Young Consumers Actively Seek Card Rewards
https://www.pymnts.com/news/loyalty-and-rewards-news/2025/gen-z-leads-the-hunt-65-of-young-consumers-actively-seek-card-rewards/
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The battle for credit cardholder loyalty is being waged not just on the traditional fields of points and miles, but on the more personalized terrain of
