Affiliate marketing has become a key revenue driver for budget-conscious marketers, but fraudsters are exploiting influencer selling with increasingly sophisticated tactics. The post The Hidden Cost Of Affiliate Marketing: Fraudsters Masquerading As Partners appeared first on AdMonsters.| AdMonsters
Programmatic IO, which took place September 29 and 30 in New York City, had plenty of takeaways for the publisher community. And there was lots of real talk about the monetization challenges publishers are facing. The post Programmatic IO: The Secret Publisher Files appeared first on AdMonsters.| AdMonsters
In May 2025, streaming officially surpassed both cable and broadcast combined, with connected TV (CTV) capturing 44.8% of all TV viewing. CTV has moved from an emerging channel to a mainstream force. The post CTV Isn’t The Future Of Advertising—It’s The Present appeared first on AdMonsters.| AdMonsters
The Trade Desk’s new platform, Kokai, downgrades SSP inventory by labeling them as “resellers” operating less efficient supply paths than TTD’s OpenPath direct-to-publisher connection. The post SSPs Push Back Against The Trade Desk Classifying SSPs As Resellers appeared first on AdMonsters.| AdMonsters
Kevin Salguero drives TelevisaUnivision’s programmatic strategy, leveraging first-party data and cross-platform insights to grow ViX, the company’s streaming service, and help advertisers reach U.S. Hispanic audiences. The post How ViX and Programmatic Innovation Are Driving Growth at TelevisaUnivision appeared first on AdMonsters.| AdMonsters
From Gucci kicks to global publishing growth—The Times of India’s Andy Kucserik breaks down AI, SEO, and why sticky sites still matter. Watch the full interview from AdMonsters Nashville Sell Side Summit. The post From Gucci Kicks to Global Growth: Andy Kucserik Gets Real About News Media’s Next Wave appeared first on AdMonsters.| AdMonsters
For years, in-app advertising has been viewed by many e-commerce companies as a nice-to-have channel. Now, its drives alot of revenue.| AdMonsters
The White House and the European Commission started their first official meeting to discuss the development of AI technology. It is the start of a partnership and research initiative to speed up AI tech's evolution and establish regulations.| AdMonsters
All eyes are watching Google as the DOJ trial accuses the tech conglomerate of running an ad tech monopoly.| AdMonsters
These were your favorite ad tech news stories, as told and dissected by the AdMosnters staff in 2023.| AdMonsters
The door is finally open for browsers and other search properties to innovate and improve the consumer search experience.| AdMonsters
U.S. District Judge Leonie Brinkema found that Google maintained a monopoly in the publisher ad server and ad exchange markets.| AdMonsters
Publishers can stay relevant and drive revenue by borrowing from the influencer playbook—meeting audiences where they are, leaning into storytelling, and building trust-driven partnerships. The post What Publishers And Ad Ops Can Learn From Influencers appeared first on AdMonsters.| AdMonsters
When a company signs over a significant chunk of cash to their chosen ad network, they have no real control or insight into where their ads ultimately appear. The post The Digital Ad Ecosystem Is A Black Box appeared first on AdMonsters.| AdMonsters
At AdMonsters Sell Side Summit Austin, we spoke with Jennifer Castillo, Executive Director, Ad Operations at Dow Jones about why attention metrics aren’t a silver bullet, but a critical piece of how publishers build trust, engagement, and operational excellence. The post Attention Metrics and Trust: A Conversation with Jennifer Castillo, Dow Jones appeared first on AdMonsters.| AdMonsters
People Inc. filed a lawsuit against Google August 29, seeking compensation for revenue lost from Google’s monopolistic ad tech business.| AdMonsters
At Programmatic IO in NYC experts suggest bidding through open paths as one solution to the supply path optimization problem.| AdMonsters
The Trade Desk works with retailers like Walmart, Target, and Home Depot to help advertisers buy programmatic ads powered by retailers' data.| AdMonsters
With AI misinformation on the rise and ad dollars flowing to social platforms, will advertisers finally put their money where their mouth is?| AdMonsters
It's an age-old question: client-side or server-side, or presumably both? And what will become of client-side once the third-party cookie goes away?| AdMonsters
Powered by: April 28, 2020 Trade Desk Demands Suppliers Choose a Path Apple Baking up Another Walled Garden Viewability: Hand Sanitizer for Websites Facebook’s Sketchy Privacy-Focused Future Google Needs to Check Your ID WaPo’s Zeus Picks Up 50 Pubs The Trade Desk Demands Suppliers Choose a Path Oh, how this pandemic relishes irony. As […]| AdMonsters
Through dynamic flooring it's possible to establish the right CPM floors to earn the highest revenue without sacrificing fill rate.| AdMonsters
“Is header bidding a hack?” This question invariably gets asked in every panel or interview revolving around header bidding. “Hack” is a term dripping with bile and contempt – it symbolizes a ragged workaround versus some mythical notion of organic development. But such development rarely occurs in the digital advertising space – its sordid history […]| AdMonsters
The Google News Initiative is a mix of new and old offerings to boost quality news and root out disinformation. Also, Meredith trims back Time holdings.| AdMonsters
Looking back at what AdMonsters has published in 2017, here are 10 of the best (and/or most prescient) articles we've posted this year.| AdMonsters
All right, everyone – it was fun while it lasted, but it’s time to admit the party’s over. Like the cops shutting down a suburban rager, Google has shown up to end all of our header bidding fun by opening up Dynamic Allocation to those filthy third-party demand sources. So clean up your source codes […]| AdMonsters
Here’s an experiment I’m dying to try out: At the next industry event (AdMonsters or other), I want to see how quickly the conversation about header bidding turns into potshots aimed at Google. Based on what I’ve seen lately, my guess is that it’s almost as fast as the response time of a typical header […]| AdMonsters
Domain spoofing is still a big problem on the open web, especially for highly-ranked sites that have done an excellent job at earning the trust of their audiences. And even though ads.txt was created to thwart bad actors from performing arbitrage, domain spoofing, clickjacking and ultimately messing with legit publishers’ revenue, Independent Ad Fraud Researcher, Dr. […]| AdMonsters
The Tech Lab's Open Source Initiative will make the code and guidelines of ad tech projects available to everyone, all in one place.| AdMonsters
The Trade Desk and AppLovin partner so that TTD can buy directly from the AppLovin Exchange, and mobile pubs will have access to UID 2.0.| AdMonsters
We chatted with Garrett Johnson, a marketing professor at Questrom School of Business at Boston University, about the value of third-party cookies.| AdMonsters
A study conducted by Adnimation found that the average eCPM for interstitial ads was 4,094% more than the average eCPM for banner ads.| AdMonsters
AI is reshaping ad ops, moving leaders out of the weeds to the frontlines of strategy. Here’s what it takes to keep up.| AdMonsters
Amid tech disruption and publisher shakeups, these eight ad ops pros have the kind of hustle you can’t stop.| AdMonsters
In a recent AdMonsters webinar with LiveIntent, How Pubs Are Increasing Revenue While Delivering Premium Ad Experiences In Email, Bobby Bonett, VP, Digital, SANDOW shared how SANDOW streamlined workflows while delivering dynamic ads with more granular targeting and personalization, and most importantly how they’re realizing 15X greater CTR than with display ads.| AdMonsters
The browser is no longer king. From zero-click discovery to TikTok commerce, the sell side holds the signals to shape what comes next.| AdMonsters
When publishers gather to discuss aligning sales, product, and operations, old frustrations resurface. So do new frameworks and solutions.| AdMonsters
Publishers are ditching stale browser playbooks and getting real with real-time. Think weather-triggered signals, behavior-based targeting, and smarter in-app strategies that cut through identity gaps, SPO headaches, and brand safety blind spots. This session breaks down how smarter mobile strategies are turning scrolls into serious revenue.| AdMonsters
Industry leaders must innovate and adopt new practices to mitigate the detrimental effects of bidstream congestion.| AdMonsters
How Facebook's ad algorithm is rewarding bizarre or malicious ads, plus an evaluation of third-party data and the programmatic long tail.| AdMonsters
For publishers, getting all partners to comply with ad specs is challenging. How can pubs and partners build a proactive framework for compliance?| AdMonsters
Click Here to Download the Report In a survey for our new report, “How to Fight the Growing Threat of Malvertisements”, sponsored by Symantec, we found that 90 percent of ad ops professionals acknowledge the threat of malvertising, and consider malvertising protection “very important.” Our newest report with Symantec outlines just why malvertisements continue to pose […]| AdMonsters
In the realm of publisher monetization, ad ops teams have been fighting an uphill battle in their efforts to tackle malvertisers.| AdMonsters
To become better strategic partners with premium publishers, SSPs are investing in aggressive ad quality controls, including real-time creative blocking.| AdMonsters
“Publishers are fighting two battles at once to prevent revenue and user disruption: malvertisers and ad blockers,” said Louis-David Mangin, Confiant CEO.| AdMonsters
2018 was an exciting and bumpy year for ad ops. Take a look back at AdMonsters Top 10 Stories of 2018 to remember the times.| AdMonsters
Despite less than a third of marketers ranking it high in priority, some see SPO as more of a concern for a buyer than a publisher.| AdMonsters
Pubs are conducting thorough audits of their partners, improving their Google Core Web Vital scores and, ultimately, offsetting revenue losses from 2020.| AdMonsters
"When we think about who is vulnerable in #adtech, I'd turn the question on its head and say, 'Who's not?'"| AdMonsters
GDRP provide publishers with opportunities to improve user experience. These best practices align privacy regulatory compliance with doing better business.| AdMonsters
The California Consumer Privacy Act goes into effect in less than a year, but major questions remain such as what personal data does it actually apply to?| AdMonsters
GDPR compliance is easier than you think. The IAB Consent Framework helps publishers and ad tech companies partner to provide data transparency to users.| AdMonsters
If you thought GDPR compliance automatically means being CCPA compliant, think again. Sure it's a step in the right direction. But there's more.| AdMonsters
llms.txt protects content from AI crawlers. Can ad ops turn it into AI-safe inventory, enforce compliance, and turn crawls into cash?| AdMonsters
We caught up with Stepheni Estes from Goodway Group to talk about her career journey and what keeps her invested and motivated to succeed.| AdMonsters
As SVP of digital operations and client success at Dow Jones, Jesse Waldele brings a coach’s mindset to everything she touches.| AdMonsters
Missed the most buzzworthy ad tech stories of the year? Dive into AdMonsters Wrapper’s top six issues of 2024.| AdMonsters
At Sell Side Summit Nashville 2025, here were plenty of takeaways for publishers looking to understand how buyers value their ad inventory.| AdMonsters
Missed AdMonsters Aug. 31, 2022 webinar, “How Publishers Can Use Data to Close More Deals With Advertisers?” Now you can watch the replay.| AdMonsters
In "The State of Digital Identity 2023" report ID5 explores how publishers and advertisers are preparing for cookie deprecation.| AdMonsters
IAB created Project Crosswalk to help publishers that want to leverage CTV but are worried about privacy compliance guidelines.| AdMonsters
The shift to OTT and CTV creates an opportunity for publishers to engage a growing audience and deliver personalized experiences.| AdMonsters
Matt McGowan’s appointment as SVP of business solutions at Bell Media comes at a pivotal moment for Canada’s largest media company.| AdMonsters
Raptive's Ryan Maynard dives into the unspoken downsides of sell-side curation, from inefficiencies in SPO to eroding working media dollars.| AdMonsters
SSP curation is touted as the next big thing for publishers and advertisers—but is it just the old ad network model in a shiny new wrapper?| AdMonsters
Daily Mail's Jeremy Gan explores how curators operate and publisher challenges maximizing revenue while maintaining control over inventory.| AdMonsters
There’s a reason why curation is becoming a buzzword in the ad tech stratosphere: Media decisioning is increasingly moving to the sell side.| AdMonsters
The ISBA Supply Chain Transparency Study uncovered an uknown delta, but what about how difficult it was for the data to be accessed in the first place.| AdMonsters
A brief explanation of the launch of Prebid.org, the organization, and how it's aimed to support the Prebid suite of open-source header solutions.| AdMonsters
Simplaex's Rivr is an independent user classification system that could enable campaign and revenue monetization—as well as shake up the identifier space.| AdMonsters
With all the hubbub about first-price auctions taking over RTB, there hasn't been enough talk about why second-price auction is the standard bearer.| AdMonsters
Read the latest Header Bidding posts on Admonsters.| AdMonsters
The Most Relevant Conference for Digital Media & Revenue Ops Leaders November 3-6, 2019 | Scottsdale| AdMonsters
The Most Relevant Conference for Digital Media & Revenue Ops Leaders November 3-6, 2019 | Scottsdale| AdMonsters
The Most Relevant Conference for Digital Media & Revenue Ops Leaders November 3-6, 2019 | Scottsdale| AdMonsters
The Most Relevant Conference for Digital Media & Revenue Ops Leaders November 3-6, 2019 | Scottsdale| AdMonsters
The Most Relevant Conference for Digital Media & Revenue Ops Leaders November 3-6, 2019 | Scottsdale| AdMonsters
Possibly the biggest reason header bidding is such a game-changer is because it gives demand sources insight into more—if not all—of a publisher’s inventory. This enables buyers to better evaluate inventory and bid more acutely in real-time buying environments. (If you feel a need to revisit the horrors of the waterfall, read here.) This advancement […]| AdMonsters
Read Part I here and Part II here. So you want to set up a PMP. The conversation typically goes like this: 1. The Advertiser reaches out to a supply partner and says it wants to set up a PMP. Advertisers find supply partners in a variety of different ways—some use comScore, some use an […]| AdMonsters
Read Part I of this series here. There’s an old saying: If you take someone’s money, you have to do what they say. The big five agency holding companies control a significant portion of the world’s media spend, and if someone on the sell side wants to make money in the ad business, chances are […]| AdMonsters
The fact that publisher revenues are under siege from a number of sources isn’t exactly news. Users are abandoning desktop in droves, continuing the progression from print dollars to digital dimes to mobile pennies. Remaining desktop users are blocking ads with increasing regularity. Companies like Facebook, the dominant source of publisher traffic, is gently prodding […]| AdMonsters
Header bidding (also referred to as tagless bidding) might seem as mysterious as it is exciting. Sure, it’s driving mad revenue for all your publisher friends, but what are these whispers about editing source code, latency and bizarre implementations never seen before in digital advertising? Oh dear, oh my! Not to fear – Qasim Saifee, […]| AdMonsters
Yield management is a slippery topic to explain, and even more complicated in practice. Rather than explain how it works, it’s probably more helpful to explain what it does. Well… what it’s supposed to do, in theory. First, the problem that yield management aims to solve for publishers: The total amount of inventory on a […]| AdMonsters
Malware is a blanket term that applies to any software planted on the user’s device with malicious intent. It’s come a long way from that old bogeyman of the rogue hacker launching “gotcha!” viruses, which captured the public imagination in the ‘90s. Now it’s a very different bogeyman, and malware is big business for criminal […]| AdMonsters
If you’re working on executing a preferred deal in the programmatic market, there’s a pretty strong chance a Deal ID will play a big part in making it happen. Without Deal IDs, it’s hard to imagine private marketplaces being able to scale the way they have. With a PMP, you know who’s allowed in the […]| AdMonsters
Join Claire Atkin, CEO of Check My Ads, as she discusses the critical role of transparency in the advertising supply chain to maximize ad revenue for publishers. This session will explore how opaque practices not only divert funds but also contribute to the proliferation of disinformation. Claire will delve into how the lack of transparency in ad placements allows disinformation to flourish, costing legitimate publishers dearly in terms of both revenue and reputation. She will outline the nec...| AdMonsters
With all the hype around curation, it’s only natural for there to be some haters. This is how Ryan Maynard from Raptive changes his mind.| AdMonsters
Having access to tools like OpenSincera are a welcome addition to helping publishers truly understand media quality.| AdMonsters
80 media leaders and tech vendors gathered as part of an IAB Tech Lab working group to discuss AI platforms scraping their content.| AdMonsters
Ad operations news, conferences, events, community| AdMonsters
Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry.| AdMonsters
