So, an Academic Walks Into a W3C Meeting... - AdMonsters
We chatted with Garrett Johnson, a marketing professor at Questrom School of Business at Boston University, about the value of third-party cookies.| AdMonsters
We chatted with Garrett Johnson, a marketing professor at Questrom School of Business at Boston University, about the value of third-party cookies.| AdMonsters
A study conducted by Adnimation found that the average eCPM for interstitial ads was 4,094% more than the average eCPM for banner ads.| AdMonsters
AI is reshaping ad ops, moving leaders out of the weeds to the frontlines of strategy. Here’s what it takes to keep up.| AdMonsters
Amid tech disruption and publisher shakeups, these eight ad ops pros have the kind of hustle you can’t stop.| AdMonsters
In a recent AdMonsters webinar with LiveIntent, How Pubs Are Increasing Revenue While Delivering Premium Ad Experiences In Email, Bobby Bonett, VP, Digital, SANDOW shared how SANDOW streamlined workflows while delivering dynamic ads with more granular targeting and personalization, and most importantly how they’re realizing 15X greater CTR than with display ads.| AdMonsters
The browser is no longer king. From zero-click discovery to TikTok commerce, the sell side holds the signals to shape what comes next.| AdMonsters
The shift to AI-driven content discovery are hurting publishers, small and large. Norine Rogers, founder of the recipe site Norine’s Nest, said unregulated AI has become an existential threat to her business. The post Publishers vs. AI: Dealmaking and Rulemaking appeared first on AdMonsters.| AdMonsters
In this Decoder video, James Deaker — also known as The Yield Doctor — explains why starting lower can open the door to more bidders, reveal hidden opportunities, and ultimately drive higher yields. The post The Yield Doctor’s Prescription for Bigger Bids? Lower Floors. appeared first on AdMonsters.| AdMonsters
Privacy Lawyer Jessica Lee answers these questions for publishers: How much liability do publishers carry for downstream vendor behavior? Are probabilistic age estimates enough? What does “strictly necessary” really mean for measurement? The post What Ad Ops Teams Need to Know About Privacy Now appeared first on AdMonsters.| AdMonsters
When publishers gather to discuss aligning sales, product, and operations, old frustrations resurface. So do new frameworks and solutions.| AdMonsters
Publishers are ditching stale browser playbooks and getting real with real-time. Think weather-triggered signals, behavior-based targeting, and smarter in-app strategies that cut through identity gaps, SPO headaches, and brand safety blind spots. This session breaks down how smarter mobile strategies are turning scrolls into serious revenue.| AdMonsters
Industry leaders must innovate and adopt new practices to mitigate the detrimental effects of bidstream congestion.| AdMonsters
How Facebook's ad algorithm is rewarding bizarre or malicious ads, plus an evaluation of third-party data and the programmatic long tail.| AdMonsters
For publishers, getting all partners to comply with ad specs is challenging. How can pubs and partners build a proactive framework for compliance?| AdMonsters
Click Here to Download the Report In a survey for our new report, “How to Fight the Growing Threat of Malvertisements”, sponsored by Symantec, we found that 90 percent of ad ops professionals acknowledge the threat of malvertising, and consider malvertising protection “very important.” Our newest report with Symantec outlines just why malvertisements continue to pose […]| AdMonsters
In the realm of publisher monetization, ad ops teams have been fighting an uphill battle in their efforts to tackle malvertisers.| AdMonsters
To become better strategic partners with premium publishers, SSPs are investing in aggressive ad quality controls, including real-time creative blocking.| AdMonsters
“Publishers are fighting two battles at once to prevent revenue and user disruption: malvertisers and ad blockers,” said Louis-David Mangin, Confiant CEO.| AdMonsters
2018 was an exciting and bumpy year for ad ops. Take a look back at AdMonsters Top 10 Stories of 2018 to remember the times.| AdMonsters
Blockchain is much more than cryptocurrency—it's technology that enables decentralized data storage, which can be shared by many parties.| AdMonsters
Despite less than a third of marketers ranking it high in priority, some see SPO as more of a concern for a buyer than a publisher.| AdMonsters
CafeMedia's Patrick McCann, and also Board member at Prebid, presents an overview of Prebid 4.0 at AdMonsters PubForum Virtual.| AdMonsters
Pubs are conducting thorough audits of their partners, improving their Google Core Web Vital scores and, ultimately, offsetting revenue losses from 2020.| AdMonsters
"When we think about who is vulnerable in #adtech, I'd turn the question on its head and say, 'Who's not?'"| AdMonsters
GDRP provide publishers with opportunities to improve user experience. These best practices align privacy regulatory compliance with doing better business.| AdMonsters
The California Consumer Privacy Act goes into effect in less than a year, but major questions remain such as what personal data does it actually apply to?| AdMonsters
GDPR compliance is easier than you think. The IAB Consent Framework helps publishers and ad tech companies partner to provide data transparency to users.| AdMonsters
If you thought GDPR compliance automatically means being CCPA compliant, think again. Sure it's a step in the right direction. But there's more.| AdMonsters
llms.txt protects content from AI crawlers. Can ad ops turn it into AI-safe inventory, enforce compliance, and turn crawls into cash?| AdMonsters
We caught up with Stepheni Estes from Goodway Group to talk about her career journey and what keeps her invested and motivated to succeed.| AdMonsters
As SVP of digital operations and client success at Dow Jones, Jesse Waldele brings a coach’s mindset to everything she touches.| AdMonsters
Missed the most buzzworthy ad tech stories of the year? Dive into AdMonsters Wrapper’s top six issues of 2024.| AdMonsters
Before the advent of AI, scene-level contextual advertising was largely impractical. Implementing it required labor-intensive manual review to interpret dialogue, context, language and tone, often leading to misjudgments. The post How AI Is Redefining Contextual Ad Placement In Media appeared first on AdMonsters.| AdMonsters
At Sell Side Summit Nashville 2025, here were plenty of takeaways for publishers looking to understand how buyers value their ad inventory.| AdMonsters
Missed AdMonsters Aug. 31, 2022 webinar, “How Publishers Can Use Data to Close More Deals With Advertisers?” Now you can watch the replay.| AdMonsters
In "The State of Digital Identity 2023" report ID5 explores how publishers and advertisers are preparing for cookie deprecation.| AdMonsters
IAB created Project Crosswalk to help publishers that want to leverage CTV but are worried about privacy compliance guidelines.| AdMonsters
The shift to OTT and CTV creates an opportunity for publishers to engage a growing audience and deliver personalized experiences.| AdMonsters
Swivel is putting AI agents to work for publishers, automating the messy middle of ad ops so teams can focus on strategy. From faster troubleshooting to smarter workflows, here’s how they’re reshaping the sell-side playbook. The post From Manual Mayhem to Machine Mastery: How Swivel’s AI Agents Are Rewriting the Ad Ops Playbook appeared first on AdMonsters.| AdMonsters
Matt McGowan’s appointment as SVP of business solutions at Bell Media comes at a pivotal moment for Canada’s largest media company.| AdMonsters
Raptive's Ryan Maynard dives into the unspoken downsides of sell-side curation, from inefficiencies in SPO to eroding working media dollars.| AdMonsters
SSP curation is touted as the next big thing for publishers and advertisers—but is it just the old ad network model in a shiny new wrapper?| AdMonsters
Daily Mail's Jeremy Gan explores how curators operate and publisher challenges maximizing revenue while maintaining control over inventory.| AdMonsters
There’s a reason why curation is becoming a buzzword in the ad tech stratosphere: Media decisioning is increasingly moving to the sell side.| AdMonsters
The ISBA Supply Chain Transparency Study uncovered an uknown delta, but what about how difficult it was for the data to be accessed in the first place.| AdMonsters
A brief explanation of the launch of Prebid.org, the organization, and how it's aimed to support the Prebid suite of open-source header solutions.| AdMonsters
Simplaex's Rivr is an independent user classification system that could enable campaign and revenue monetization—as well as shake up the identifier space.| AdMonsters
With all the hubbub about first-price auctions taking over RTB, there hasn't been enough talk about why second-price auction is the standard bearer.| AdMonsters
Read the latest Header Bidding posts on Admonsters.| AdMonsters
The Most Relevant Conference for Digital Media & Revenue Ops Leaders November 3-6, 2019 | Scottsdale| AdMonsters
The Most Relevant Conference for Digital Media & Revenue Ops Leaders November 3-6, 2019 | Scottsdale| AdMonsters
The Most Relevant Conference for Digital Media & Revenue Ops Leaders November 3-6, 2019 | Scottsdale| AdMonsters
The Most Relevant Conference for Digital Media & Revenue Ops Leaders November 3-6, 2019 | Scottsdale| AdMonsters
The Most Relevant Conference for Digital Media & Revenue Ops Leaders November 3-6, 2019 | Scottsdale| AdMonsters
Possibly the biggest reason header bidding is such a game-changer is because it gives demand sources insight into more—if not all—of a publisher’s inventory. This enables buyers to better evaluate inventory and bid more acutely in real-time buying environments. (If you feel a need to revisit the horrors of the waterfall, read here.) This advancement […]| AdMonsters
Read Part I here and Part II here. So you want to set up a PMP. The conversation typically goes like this: 1. The Advertiser reaches out to a supply partner and says it wants to set up a PMP. Advertisers find supply partners in a variety of different ways—some use comScore, some use an […]| AdMonsters
Read Part I of this series here. There’s an old saying: If you take someone’s money, you have to do what they say. The big five agency holding companies control a significant portion of the world’s media spend, and if someone on the sell side wants to make money in the ad business, chances are […]| AdMonsters
The fact that publisher revenues are under siege from a number of sources isn’t exactly news. Users are abandoning desktop in droves, continuing the progression from print dollars to digital dimes to mobile pennies. Remaining desktop users are blocking ads with increasing regularity. Companies like Facebook, the dominant source of publisher traffic, is gently prodding […]| AdMonsters
Header bidding (also referred to as tagless bidding) might seem as mysterious as it is exciting. Sure, it’s driving mad revenue for all your publisher friends, but what are these whispers about editing source code, latency and bizarre implementations never seen before in digital advertising? Oh dear, oh my! Not to fear – Qasim Saifee, […]| AdMonsters
Yield management is a slippery topic to explain, and even more complicated in practice. Rather than explain how it works, it’s probably more helpful to explain what it does. Well… what it’s supposed to do, in theory. First, the problem that yield management aims to solve for publishers: The total amount of inventory on a […]| AdMonsters
Malware is a blanket term that applies to any software planted on the user’s device with malicious intent. It’s come a long way from that old bogeyman of the rogue hacker launching “gotcha!” viruses, which captured the public imagination in the ‘90s. Now it’s a very different bogeyman, and malware is big business for criminal […]| AdMonsters
If you’re working on executing a preferred deal in the programmatic market, there’s a pretty strong chance a Deal ID will play a big part in making it happen. Without Deal IDs, it’s hard to imagine private marketplaces being able to scale the way they have. With a PMP, you know who’s allowed in the […]| AdMonsters
Join Claire Atkin, CEO of Check My Ads, as she discusses the critical role of transparency in the advertising supply chain to maximize ad revenue for publishers. This session will explore how opaque practices not only divert funds but also contribute to the proliferation of disinformation. Claire will delve into how the lack of transparency in ad placements allows disinformation to flourish, costing legitimate publishers dearly in terms of both revenue and reputation. She will outline the nec...| AdMonsters
With all the hype around curation, it’s only natural for there to be some haters. This is how Ryan Maynard from Raptive changes his mind.| AdMonsters
Having access to tools like OpenSincera are a welcome addition to helping publishers truly understand media quality.| AdMonsters
80 media leaders and tech vendors gathered as part of an IAB Tech Lab working group to discuss AI platforms scraping their content.| AdMonsters
Ad operations news, conferences, events, community| AdMonsters
Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry.| AdMonsters
A recent study by Sharethrough provides a substantial explanation of how the ad tech industry can improve its own CO2 emissions.| AdMonsters
The digital advertising sector has a dirty little secret: its carbon footprint is huge. How big? About the size of the airline industry.| AdMonsters
A quick explanation of the E.U.'s General Data Protection Regulation (GDPR) and how it stands to affect publishers worldwide.| AdMonsters
March 8-11: AdMonsters Publisher Forum, the unique event on Digital Media Ad Operations and Revenue Operations| AdMonsters
March 8-11: AdMonsters Publisher Forum, the unique event on Digital Media Ad Operations and Revenue Operations| AdMonsters
We caught up with Lotame's General Counsel & Chief Privacy Officer Amy Yeung to talk about what Data Privacy Day means to her.| AdMonsters
Powered by: July 20, 2021 Targeted Ads Miss the Mark Global Privacy Control Must Be Honored By All How Has Ad Blocking Changed Since 2017? Big Brands Acquiring Ad Tech at Lightning Speed Around the Water Cooler Research Finds Targeted Ads Miss the Mark Photo by Ricardo Arce on Unsplash Talk about a plot […]| AdMonsters
California is ready to take the lead with AI regulation through SB 1047 which zeroes in on safety measures for large-scale AI models.| AdMonsters
The video industry ran a dual revenue-stream model, but now streaming services are choosing between ad supported and ad free platforms.| AdMonsters
PMP spending will accelerate in 2023 as marketers seek safer placements, better reporting metrics, and access to publisher first-party data.| AdMonsters
Søren H. Dinesen, CEO of Digiseg, delves into the privacy dilemma as cookie deprecation raises new concerns about consumer expectations.| AdMonsters
AdMonsters hosts conferences four times a year, and with each, our keynotes teach us all how to be better ad ops professionals.| AdMonsters
The ADPPA, the federal privacy bill, passed through the House without a hitch, but it has faced major controversy as it reaches the Senate.| AdMonsters
Publisher data will give rise to new opportunities for them, brands, and agencies to collaborate earlier on in the campaign planning process| AdMonsters
Section 230 poised to face biggest battle in history. Twitter referrals and revenue both on the decline. Can ChatGPT transform advertising?| AdMonsters
CCPA amendments are soon to be voted on by the Legislature before going to the Governor for signature in October. Here's what ad tech needs to know so far.| AdMonsters
In the wake of GDPR, CMPs have been cropping up to help publishers collect and manage user consent and transmit that data throughout the ad tech ecosystem.| AdMonsters
We had a chat with IPONWEB's Publisher Wenda Zhou about the state of programmatic, from header optimization tricks to the effects of de-duping auctions.| AdMonsters
Supply Chain Optimization increases transparency and efficiency in the programmatic supply chain by cutting the number of intermediaries.| AdMonsters
Read the latest Real-Time Bidding posts on Admonsters.| AdMonsters
“I hate the term header bidding,” a friend and industry resource told me over a cold beer. “It’s too catchy—it sounds like another piece of ad-tech buzzword BS.” I’d argue “tagless tech”—the first name I heard in reference to header-based executions—was far worse (and horribly untrue). But my friend’s dislike really stems from the ad […]| AdMonsters
Following the Publisher Forum in Huntington Beach, we take a look at where the digital media industry is with advanced programmatic issues.| AdMonsters
