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The Sunk Cost Trap: Why We Throw Good Money After Bad | Psychology Today
https://www.psychologytoday.com/us/blog/decisions-and-the-brain/202506/the-sunk-cost-trap-why-we-throw-good-money-after-bad
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You've probably fallen for this costly psychological trap without realizing it. Learn why we can't quit failing ventures—and how to escape.
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