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American Marketing Association
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Want a 50% Lift in Brand Metrics? Optimize Campaigns by Pairing Traditional and Digital Media Effectively
https://www.ama.org/2025/08/14/want-a-50-lift-in-brand-metrics-optimize-campaigns-by-pairing-traditional-and-digital-media-effectively/
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A Journal of Marketing study shows how combining traditional media, such as TV and outdoor ads, with digital channels, including Facebook and YouTube, can significantly enhance brand performance.
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