A good product or service has to do more than just deliver value to a customer, it has to appeal to some deeper underlying desire that was put into our human nature to ensure our long-term survival. In fact, all successful products and product categories are fundamentally hacking evolution in this way. Let me demonstrate. The easiest place to start seeing this pattern is in simple consumer goods. The food industry makes us desire food of previously unheard-of caloric density. That’s hacking...
