Moderation isn’t just zapping a spammy “DM us to collab” comment here and there. It’s reputation triage in real time. One spicy thread, one bad faith rumor, or one frustrated customer left on read can snowball into something much bigger in an instant. And because people now expect brands to respond lightning fast, letting harmful, off-brand, or untrue conversations live unchecked can undo months of good social work. When managing multiple social media accounts, staying on top of moder...
