The rise of Meng culture in China is linked to a shift in social psychology. As young people face more pressure in everyday life, they are seeking out and drawn to products that can comfort them. Marketing campaigns with cute characters are not just targeting children but also young adults for nostalgic purposes. By leveraging […] This article Meng culture in China: Brands utilize cute economy to capture Chinese consumers is the first one to appear on Daxue Consulting - Market Research and ...
