Modern-day China has a rapidly growing wine and spirits market, with even some of the world’s most prestigious names like Château Lafite Rothschild taking root in China. But this market didn’t arise from China embracing Western drink products and consumerism, nor does it come from China’s rapid globalization and economic development over recent years. In […] This article Ganbei! An in-depth guide to Chinese drinking culture and its cultural shift is the first one to appear on Daxue...| Daxue Consulting – Market Research and Consulting China
Laopu Gold has rewritten the rules in the Chinese luxury jewelry market. In 2024, Laopu’s single-store efficiency soared to 459 million RMB, with a growth rate of 200.8% in the first half of 2025, outperforming every domestic and international competitor. With an average of 77% of its customer base overlapping with Hermès, Tiffany, Cartier, and […] This article The “Hermès of gold”? How Laopu is forging China’s luxury identity is the first one to appear on Daxue Consulting - Mar...| Daxue Consulting – Market Research and Consulting China
China’s fast-evolving beauty market has given rise to homegrown disruptors that captivate Gen Z consumers. One standout is Judydoll (橘朵) – a Shanghai-born makeup brand known for its playful products and accessible prices. Founded in 2017, Judydoll rocketed to prominence by delivering “make up simplified, fun amplified” for China’s young, trend-driven shoppers. National leader in […] This article Judydoll: How a C-beauty brand captured China’s Gen Z is the first one to appear...| Daxue Consulting – Market Research and Consulting China
South Korea’s toys market moves at two speeds: when a new character or show becomes popular, children create short spikes in sales, while adults keep demand steady through collecting and display‑focused purchases. The demographics of South Korea’s toys market are changing South Korea has fewer children and more seniors each year, and this changes who […] This article How South Korea’s toys market is becoming two-speed: kids’ hits, kidult habits is the first one to appear on Daxue ...| Daxue Consulting – Market Research and Consulting China
Every consumer is familiar with having to choose between what’s tempting and what’s good for them. Many terms can be used to describe this conundrum, such as “inspirational vs aspirational” consumption or short-term vs long-term gratification. But the core of these two conflicting forces is the temptation of a dopamine hit vs. the satisfaction of […] This article Chinese consumers are focusing on their long-term gratification, are brands aligned with them? is the first one to appear...| Daxue Consulting – Market Research and Consulting China
Chanel in China has built one of the most resilient luxury stories. For over two decades, the brand has balanced cultural localization with an uncompromising defense of exclusivity. In a market where rivals often chase scale and digital volume, Chanel doubles down on scarcity, intimacy, and heritage, an approach that both differentiates and challenges the […] This article Chanel in China: Mastering exclusivity in the world’s largest luxury market is the first one to appear on Daxue Consul...| Daxue Consulting – Market Research and Consulting China
Salomon in China has shown strong ambition to grow in the market, aiming to establish a firm foothold as outdoor sports continue to gain momentum in the country. With China’s outdoor industry steadily expanding, the brand sees significant opportunities to capture growing demand from consumers who are increasingly embracing hiking, camping, skiing, and other outdoor […] This article Salomon in China: Gaining traction among middle-class outdoor consumers is the first one to appear on Daxue ...| Daxue Consulting – Market Research and Consulting China
AI in beauty is reshaping China’s market, transforming how products are developed, marketed, and delivered to consumers.| Daxue Consulting - Market Research and Consulting China
The snack landscape in China is undergoing a significant transformation. While traditional Western-style snacks are seeing a growth plateau, Chinese-style snacks are rising. This category reached RMB 90.5 billion in retail value by 2022 and was projected to sustain a CAGR of 9% through 2027. This expansion reflects a fundamental shift in Chinese consumer behavior. […] This article Meat snacks in China: Spicy and protein-centric dominance is the first one to appear on Daxue Consulting - Mark...| Daxue Consulting – Market Research and Consulting China
HOKA in China has the potential to shape its position across the Asia-Pacific region due to China’s market size and rising sports industry.| Daxue Consulting - Market Research and Consulting China
Pang Dong Lai stores are designed carefully to fit every aspect of customer needs and has gone to set a benchmark for others.| Daxue Consulting - Market Research and Consulting China
China's semiconductor industry is speeding up efforts to innovate and be self-reliant in semiconductors, aiming to boost its chip industry.| Daxue Consulting - Market Research and Consulting China
Plastic surgery is gaining mainstream acceptance in China, driven by shifting beauty ideals and social media influence| Daxue Consulting - Market Research and Consulting China
The “beauty value” economy in China, known in Chinese as 颜值经济 (yán zhi jing ji) is a recent internet slang, in which “yan” means face and...| Daxue Consulting - Market Research and Consulting China
Light medical beauty in China, which refers to non-invasive and minimally invasive cosmetic procedures, is booming.| Daxue Consulting - Market Research and Consulting China
By 2023, China’s virtual influencer market is expected to be worth RMB 1.5 billion, 64% of 14-24 year olds in China follow virtual influencers| Daxue Consulting - Market Research and Consulting China
In order to improve the environment, the use of green technology in China of electric or hybrid power has become the new trend of industrial development.| Daxue Consulting - Market Research and Consulting China
Chinese Gen Z’s consumption habits heavily rely on social media and e-commerce. Douyin has become one of the biggest e-commerce...| Daxue Consulting - Market Research and Consulting China
ESG factors are reshaping global corporate practices and investments. This transformation is notably pronounced in China, which is...| Daxue Consulting - Market Research and Consulting China
China's EV success is the result of long-term state planning, aggressive industrial policy, and strategic investment| Daxue Consulting - Market Research and Consulting China
China's automotive market has remained the world’s largest automotive manufacturing country and automotive market since 2009.| Daxue Consulting - Market Research and Consulting China
China’s second-hand luxury market emerges as a shift in consumer habits is happening, with China’s market expected to grow to USD 30 billion by 2025.| Daxue Consulting - Market Research and Consulting China
China’s coconut water market has surged in recent years, transforming from a niche segment into a booming industry. Coconut water in China has been driven by rising health awareness and savvy marketing, making it one of the fastest-growing beverage categories in China. Once a niche beverage, the coconut water market in China grew from just […]| Daxue Consulting - Market Research and Consulting China
Sustainability in China was neglected for years, but now came the times when significant changes started being evident. With the promise of achieving net zero emissions by 2060, the country is entering a new, green era.| Daxue Consulting - Market Research and Consulting China
China’s baby formula market has faced several challenges over the past two decades, leading to a decline in consumer trust.| Daxue Consulting - Market Research and Consulting China
Our extensive experience in the Chinese market and unique data-gathering network separates Daxue Consulting from other consulting firms.| Daxue Consulting - Market Research and Consulting China
The importance of KOL marketing in China cannot be overstated, particularly in the current digital landscape where Chinese consumers are...| Daxue Consulting - Market Research and Consulting China
Counterfeit products in China represent a massive industry... China is responsible for more than 70% of counterfeiting...| Daxue Consulting - Market Research and Consulting China
Little Red Book, also known as RedNote, is a lifestyle-focused social media and e-commerce platform that is widely popular among young...| Daxue Consulting - Market Research and Consulting China
AI in Chinese healthcare has surged in categories such as cancer treatment, preoperative planning, lesion detection...| Daxue Consulting - Market Research and Consulting China
In 2023, China's booming cosmetics market saw sales surpass RMB 517 billion. This is a healthy growth of 6.4% compared to that in 2022...| Daxue Consulting - Market Research and Consulting China