Despite not being a coffee-producing country, South Korea stands out as a significant consumer of coffee. In 2018, the per capita annual...| Daxue Consulting - Market Research and Consulting China
In the bustling world of South Korean consumer culture, co-branding has become an exciting way for brands to stand out and connect with their consumers. While not a new concept, it gained significant momentum in 2020. With companies struggling economically, they forged partnerships to create more value together. From Kpop stars teaming up with brands […]| Daxue Consulting - Market Research and Consulting China
Despite mounting public skepticism and reputational risks exposed by recent controversies, China’s pre-cooked meal industry is scaling rapidly. Fueled by shifting demographics, labor constraints, and government policy support, as of 2025, more than 25 provincial governments have issued local policy frameworks to encourage industry development and standardization. The sector is expected to exceed RMB 750 […] This article Can China’s pre-cooked meal industry win over skeptical consumers? ...| Daxue Consulting – Market Research and Consulting China
The Moon Festival, also known as the Mid-Autumn Festival, is one of China’s most cherished traditions. Celebrated on the 15th day of the eighth month in the lunar calendar, it revolves around the legend of Chang’e, the Moon Goddess, and her companion, the Jade Rabbit. Families reunite to admire the full moon, exchange gifts, and […] This article Beyond mooncakes: How are China’s moon festival gifts changing is the first one to appear on Daxue Consulting - Market Research and Consultin...| Daxue Consulting – Market Research and Consulting China
China’s growth story is no longer written in megacities. Beyond Beijing, Shanghai, and Shenzhen, a new wave of consumers in emerging-tier cities is quietly reshaping how China earns, spends, and lives. Daxue Consulting scraped and analyzed 30 million Chinese social media posts about emerging-tier markets to understand how the markets develop and how they reshape […] This article 2025 China emerging-tier market report is the first one to appear on Daxue Consulting - Market Research and Con...| Daxue Consulting – Market Research and Consulting China
For centuries, tea was integral to Korean life. It is believed to have been introduced by Buddhist monks who visited China during the sixth and seventh centuries. However, despite its deep roots, the modern tea market experienced long periods of stagnation. As coffee culture expanded from the 2000s onward, tea consumption declined. Now, renewed interest […] This article How the tea market in South Korea is making a trendy comeback is the first one to appear on Daxue Consulting - Market Rese...| Daxue Consulting – Market Research and Consulting China
China’s domestic tourism has bounced back dramatically; the numbers tell the story. During the 2024 National Day holiday, China’s national railway recorded 23.1 million trips on the first day alone, up nearly 8% from the previous year and setting a single-day record. In the recent eight-day National Day holiday (also known as Golden Week) in […] This article Overtourism in China: Managing the domestic travel boom is the first one to appear on Daxue Consulting - Market Research and Consu...| Daxue Consulting – Market Research and Consulting China
Chuseok (추석), often referred to as Korea’s version of the Mid-Autumn Festival in China, is one of the largest celebrations in South Korea. The festival occurs on the 15th day of the 8th lunar month each year and is legally recognized as a three-day holiday, including the day before and after. In 2025, however, Chuseok […] This article Recap of 2025 Chuseok in Korea is the first one to appear on Daxue Consulting - Market Research and Consulting China.| Daxue Consulting – Market Research and Consulting China
From livestream deals to ancient herbal remedies, China’s health supplement industry is rapidly transforming. As brands navigate this fast-moving landscape, health supplement market strategies in China increasingly center around visibility, relevance, and trust. Download our China F&B White Paper From shelves to streams: E-commerce dominates supplement sales Direct selling, once a dominant force in the […] This article Health supplement market strategies in China: From pyramid schemes to ...| Daxue Consulting – Market Research and Consulting China
In China’s rapidly evolving beauty market, the conversation has shifted from “what ingredients are in your serum” to “how does your skincare make me feel?” For years, consumers, particularly millennials and Gen Z, were obsessed with ingredient efficacy: the precise percentage of niacinamide, the latest peptide innovation, the newest anti-aging molecule. Today, that obsession is […] This article Emotional skincare in China: From buzzword to science is the first one to appear on Dax...| Daxue Consulting – Market Research and Consulting China
Founded in 1964 in Hamilton, Ontario, the chain has become a symbol of Canada’s coffee culture. With over 5,700 stores in 17 countries...| Daxue Consulting - Market Research and Consulting China
Modern-day China has a rapidly growing wine and spirits market, with even some of the world’s most prestigious names like Château Lafite Rothschild taking root in China. But this market didn’t arise from China embracing Western drink products and consumerism, nor does it come from China’s rapid globalization and economic development over recent years. In […] This article Ganbei! An in-depth guide to Chinese drinking culture and its cultural shift is the first one to appear on Daxue...| Daxue Consulting – Market Research and Consulting China
AI in beauty is reshaping China’s market, transforming how products are developed, marketed, and delivered to consumers.| Daxue Consulting - Market Research and Consulting China
HOKA in China has the potential to shape its position across the Asia-Pacific region due to China’s market size and rising sports industry.| Daxue Consulting - Market Research and Consulting China
Pang Dong Lai stores are designed carefully to fit every aspect of customer needs and has gone to set a benchmark for others.| Daxue Consulting - Market Research and Consulting China
China's semiconductor industry is speeding up efforts to innovate and be self-reliant in semiconductors, aiming to boost its chip industry.| Daxue Consulting - Market Research and Consulting China
Plastic surgery is gaining mainstream acceptance in China, driven by shifting beauty ideals and social media influence| Daxue Consulting - Market Research and Consulting China
The “beauty value” economy in China, known in Chinese as 颜值经济 (yán zhi jing ji) is a recent internet slang, in which “yan” means face and...| Daxue Consulting - Market Research and Consulting China
Light medical beauty in China, which refers to non-invasive and minimally invasive cosmetic procedures, is booming.| Daxue Consulting - Market Research and Consulting China
By 2023, China’s virtual influencer market is expected to be worth RMB 1.5 billion, 64% of 14-24 year olds in China follow virtual influencers| Daxue Consulting - Market Research and Consulting China
In order to improve the environment, the use of green technology in China of electric or hybrid power has become the new trend of industrial development.| Daxue Consulting - Market Research and Consulting China
Chinese Gen Z’s consumption habits heavily rely on social media and e-commerce. Douyin has become one of the biggest e-commerce...| Daxue Consulting - Market Research and Consulting China
ESG factors are reshaping global corporate practices and investments. This transformation is notably pronounced in China, which is...| Daxue Consulting - Market Research and Consulting China
China's EV success is the result of long-term state planning, aggressive industrial policy, and strategic investment| Daxue Consulting - Market Research and Consulting China
China's automotive market has remained the world’s largest automotive manufacturing country and automotive market since 2009.| Daxue Consulting - Market Research and Consulting China
China’s second-hand luxury market emerges as a shift in consumer habits is happening, with China’s market expected to grow to USD 30 billion by 2025.| Daxue Consulting - Market Research and Consulting China
China’s coconut water market has surged in recent years, transforming from a niche segment into a booming industry. Coconut water in China has been driven by rising health awareness and savvy marketing, making it one of the fastest-growing beverage categories in China. Once a niche beverage, the coconut water market in China grew from just […]| Daxue Consulting - Market Research and Consulting China
Sustainability in China was neglected for years, but now came the times when significant changes started being evident. With the promise of achieving net zero emissions by 2060, the country is entering a new, green era.| Daxue Consulting - Market Research and Consulting China
China’s baby formula market has faced several challenges over the past two decades, leading to a decline in consumer trust.| Daxue Consulting - Market Research and Consulting China
Our extensive experience in the Chinese market and unique data-gathering network separates Daxue Consulting from other consulting firms.| Daxue Consulting - Market Research and Consulting China
The importance of KOL marketing in China cannot be overstated, particularly in the current digital landscape where Chinese consumers are...| Daxue Consulting - Market Research and Consulting China
Counterfeit products in China represent a massive industry... China is responsible for more than 70% of counterfeiting...| Daxue Consulting - Market Research and Consulting China
Little Red Book, also known as RedNote, is a lifestyle-focused social media and e-commerce platform that is widely popular among young...| Daxue Consulting - Market Research and Consulting China
AI in Chinese healthcare has surged in categories such as cancer treatment, preoperative planning, lesion detection...| Daxue Consulting - Market Research and Consulting China
In 2023, China's booming cosmetics market saw sales surpass RMB 517 billion. This is a healthy growth of 6.4% compared to that in 2022...| Daxue Consulting - Market Research and Consulting China
