Chances are, you’ve heard the acronym “SEO” (Search Engine Optimization). But learning what it means and how to do it well can feel nerve-racking. Here’s the thing about SEO : it’s not as scary as it sounds, and ignoring it means the people who need you might not find you. Let’s fix that. What is SEO? Think of SEO as making your website optimized for both people and search engines. When someone searches “animal rescue volunteers” or “food bank near me,” you want your nonpr...