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Game World Observer
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Sensor Tower: In the second quarter of 2025, apps surpassed mobile games in IAP revenue for the first time
https://gameworldobserver.com/2025/08/13/sensor-tower-in-the-second-quarter-of-2025-apps-surpassed-mobile-games-in-iap-revenue-for-the-first-time
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market analysis
sensor tower
While the mobile gaming market stagnates, the market for non-gaming apps is growing. This is reported by analysts at Sensor Tower, who studied the situation in Google Play and the App Store from April to June 2025.
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