The Polish studio Bloober Team released a report for January-June 2025. It revealed that it earned only 67 thousand zlotys ($18,500) on its home market over six months. This is 0.15% of its global revenue.| Game World Observer
After almost a year and a half after breaking up with NetEase, Blizzard has come to a new agreement with its Chinese partner. The deal will make the studio’s game available to local players again.| Game World Observer
Traffic acquisition marketing doesn’t work well for shooters; it requires a more nuanced and complex approach. Shooter fans want full immersion in the culture and community of their games. World-renowned titles like Call of Duty and Fortnite focus more on building strong brands and actively supporting their communities rather than on attracting player traffic. Andrei Naumov, Cubic Games Studios‘ chief marketing officer, explains how the company maintains engagement and retention in Pixel ...| Game World Observer
It is no secret that Microsoft lags behind Sony in terms of console sales. But we now have some fresh data that puts these comparisons in a more perspective.| Game World Observer
NetEase has released its financial report for FY24. The Chinese company also shared new data on its video games, including Marvel Rivals and Where Winds Meet.| Game World Observer
Shortly after the start of its first season, Marvel Rivals broke its concurrent player record. NetEase’s hero shooter continues to show strong retention.| Game World Observer
Grinding Gear Games has finally released a sequel to its successful action RPG Path of Exile. Let’s take a closer look at its impressive metrics.| Game World Observer
Unlike many recent Game-as-a-Service launches, Marvel Rivals has gotten off to a good start. The question is whether NetEase’s new hero shooter can retain its audience in the long term.| Game World Observer
Manor Lords, which was the most wishlisted upcoming game on Steam, has just launched in Early Access. It has already amassed a huge audience in just the first few hours, so let’s take a closer look at the numbers.| Game World Observer
Sony has released its financial report for the second quarter ended September 30. Here are the key numbers related to the company’s gaming business.| Game World Observer
It is no secret that Sony wants to boost its first-party revenues by launching multiple live service games into the market. Here is what PlayStation boss Jim Ryan said about these plans last year, and how his words relate to the current state of the company’s strategy.| Game World Observer
History is cyclical, and this is true for the games industry as well. Veteran developer and former BioWare producer Mark Darrah has shared his thoughts on companies that repeat the same mistakes over and over again when trying to make their own Ultima Online or Destiny.| Game World Observer
Sony has held a special keynote for investors where it outlined its growth strategy and shared some business plans. PlayStation also revealed sales figures for some of its PC releases and announced a major investment in live service games.| Game World Observer
Sony remains one of the largest game publishers in the world, constantly expanding both through nurturing internal teams and buying new studios (e.g. its latest acquisition of Firewalk Studios). Here’s a brief guide to the history of PlayStation’s M&A deals and all the developers it currently owns.| Game World Observer
