Are you planning to do, more or less, the same thing you did last year for your year-end annual fundraising push? I mean things like: Recycling the same appeal letter Mailing to the same list Failing to segment your list Failing to clean up addresses and de-dupe your list Using the same donation landing page… The post From ‘Resting on Laurels’ to Leading with Vision: A Nonprofit Guide to Moving On appeared first on Clairification.
