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How Applebee’s sharper marketing turned around sales ahead of NFL season | Restaurant Dive
https://www.restaurantdive.com/news/how-applebees-sharper-marketing-turned-around-sales-ahead-of-nfl-season/757921/
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The casual dining chain recently achieved positive same-store sales growth for the first time in two years, Dine Brands CEO John Peyton explains.
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