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80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey - Demand Gen Report
https://www.demandgenreport.com/industry-news/80-of-b2b-buyers-initiate-first-contact-once-theyre-70-through-their-buying-journey/48394/
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B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first
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