Hey, it’s Olivier Verot, founder of Gentleman Marketing Agency, your guide to slaying the dragon that is China’s e-commerce market. Douyin—China’s TikTok—isn’t just a short-video app anymore; it’s a sales juggernaut, with live commerce driving a massive 40% of its e-commerce revenue in 2025. Picture a digital game show where KOLs like Li Jiaqi move...
