“In China, selling health isn’t enough — you have to sell trust.” explained Olivier VEROT , founder of GMA The Chinese supplement market is booming — it’s set to exceed $40 billion USD by 2025. That’s a magnet for Western brands, especially those with clean labels, clinical studies, and glowing success back home. But here’s...| Ecommerce China
Are you exploring ways to tap into the booming health market in China? If so, we’ve been there and understand how challenging it can be. With China’s healthcare market growing at lightning speed coupled with an aging population, it paints a picture of vast potential for new entrants. Top Trends 2024 Let’s dive deep into this thriving industry, exploring various sectors ranging...| Ecommerce China
clear strategic contrast between Douyin vs. Tmall — tailored to convince high-ticket health supplement brands (like your $1.5M and coffee leads) why Douyin might just be the $5M channel they’re missing. Choosing the wrong platform in China won’t just slow you down — it can bury your brand before it ever launches. You’ve got a...| Ecommerce China
Little Red Book (Xiaohongshu) is no longer “just” a platform for beauty hauls and skincare reviews , oh yes.. it’s now one of the most powerful e-commerce ecosystems for niche fashion brands to build brand identity, trust, and sales among China’s most style-savvy consumers. Ready for the explanataion Done by Olivier VEROT, founder of GMA,...| Ecommerce China
How authenticity, not advertising, helped WHC conquer the Chinese supplements market The Counterintuitive Strategy That Drove 432% GMV Growth for This Belgian Fish Oil Brand in China In China’s ultra-competitive health supplements industry, trust beats tactics. That’s exactly what Belgian fish oil brand WHC discovered when they took a leap of faith — choosing to...| Ecommerce China
Introduction: Why China Matters — and Why Now India’s pharmaceutical sector is facing external pressures—tariff risks in key export markets, rising costs, and geopolitical friction. Meanwhile, China, with its massive population, growing healthcare spending, and increasingly open health product ecosystem, presents a compelling opportunity. Some key highlights: For Indian pharma companies, China offers a timely...| Ecommerce China
Welcome to the world of WeChat eCommerce, an exciting and evolving frontier where China’s most popular messaging app meets online shopping. With over 1.26 billion monthly active users, WeChat presents a unique opportunity for businesses looking to tap into the Chinese market by offering seamless cross-border payments and shipping products straight to consumers’ doorsteps. Through...| Ecommerce China
With over 500 million registered users, Sina Weibo is the powerhouse of Chinese social media. This is an essential platform for brands seeking to tap into China’s massive online market. This microblogging application provides numerous marketing opportunities ideal for establishing an influential presence in one of the world’s largest economies. Importance Of Sina Weibo In...| Ecommerce China
Top 8 Xiaohongshu (Little Red Book) Marketing Strategies for 2025(from Chinese GMA campaign for global marketers) **1. AI-Generated Personalized Content Campaigns **2. Virtual Try-On AR Experiences **3. Niche Community Building with KOCs **4. Live Commerce with Interactive Storytelling **5. Gamified “Seed Planting” Campaigns **6. Local Culture x Global Brand Fusion **7. Data-Driven Hashtag Optimization **8. Cross-Platform Story Arcs 2025 Trend Insight: Pro Tip: Master...| Ecommerce China
If you are a marketer, brand, or company and haven’t started your WeChat marketing strategy yet, this guide will provide some insight into how to get started. It goes without saying that the Chinese social media app has an enormous user base of over 1 billion monthly active users. This is why brands should be...| Ecommerce China
We are an E-Commerce Company specialized on Tmall . We help Brands to sell their products on Tmall. Tmall Agency| Ecommerce China
China has long been the world’s most dynamic e-commerce market, and in 2025 it is accelerating into a new era. Driven by technology, shifting consumer behaviors, platform innovation, and global expansion, China’s ecosystem is no longer just about selling products online, it’s about reshaping how commerce itself works. This article is proposed by Olivier VEROT,...| Ecommerce China
For years, “social e-commerce” dominated China’s digital marketing playbook. Think Moments ads on WeChat or word-of-mouth sharing in private groups. But in 2025, the money and momentum are flowing somewhere else: “interest-based e-commerce.“ Why Brands Must Rethink Their Playbook Platforms like Douyin (China’s TikTok) and WeChat Video Channels aren’t just entertainment—they’re content-driven marketplaces. And advertisers...| Ecommerce China
For years, SEO in China meant one thing: keywords on Baidu.But the game has changed. 😉 From SEO to SXO: The Future of Search in China Today, brands are moving beyond Search Engine Optimization → toward Search Experience Optimization (SXO).It’s not just about ranking higher. It’s about delivering a better user experience that drives both...| Ecommerce China
Strategic article for Success in the World’s Most Advanced E-Commerce Market: CHINA 2025 China has established itself as the epicenter of global e-commerce innovation. With over a billion digitally active consumers, sophisticated platforms, and some of the world’s fastest-moving supply chains, it is no longer simply a “market opportunity”—it is the laboratory of the future...| Ecommerce China
ROI, Metrics, and the China Marketing Puzzle in 2025 by Olivier VEROT, founder of GMA, expert in digital marketing since 2009. For every global brand in China, one question keeps coming back: 👉 “How do we really measure marketing effectiveness?” Yes, China offers huge opportunities — from Douyin virality to Xiaohongshu influence.But it also brings...| Ecommerce China
China’s marketing landscape is a paradox 2025. “On one hand, 56% of advertisers say brand-building is the key to long-term growth. On the other? 53% admit they’ re slashing brand budgets to fund short-term, performance-driven campaigns. “explained Marcus Zhan, Director of GMA operation. This is what local marketers call “品效割裂” the brand-performance divide. And it’s...| Ecommerce China
Until now, Xiaohongshu (a.k.a. RED) was more of a discovery + UGC platform : people came to check reviews, lifestyle inspo, and soft product placement. But conversion was limited you had to buy inside XHS’s own ecosystem or jump through hoops. Now?IT is Game changer according to Marcus Zhan, director of GMA , specialist of...| Ecommerce China
Let me be honest with you: Tmall is great, but Douyin e-commerce? That’s the future. If you’re serious about reaching Chinese shoppers, you need to be where they are—and they’re spending their time (and money) on Douyin. It’s not just an app; it’s a cultural phenomenon, and for e-commerce businesses like mine, it’s a goldmine....| Ecommerce China
Douyin, China’s version of TikTok, has transformed from a short-video entertainment app into one of the most powerful e-commerce platforms in the world. Unlike traditional online shopping, Douyin’s algorithm-driven content discovery allows products to go viral instantly, turning trending videos into major sales opportunities. What is Douyin E-Commerce? Brands and sellers can leverage Douyin’s closed-loop...| Ecommerce China
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Douyin advertising strategies for 2024. Maximize your brand's reach with these proven Douyin ads tactics.| Ecommerce China
Everyone thinks Douyin = Gen Z dancing + B2C lipstick launches. But here’s the startup goldmine most people are ignoring: B2B marketing opportunities. If you’re in SaaS, manufacturing, logistics, or any industry where deals happen boardroom-to-boardroom, Douyin is the attention arbitrage play you’re sleeping on. Forget the narrow “sell products to consumers” mindset. Douyin’s algorithm...| Ecommerce China
Hey, it’s Olivier Verot, founder of Gentleman Marketing Agency, your guide to slaying the dragon that is China’s e-commerce market. Douyin—China’s TikTok—isn’t just a short-video app anymore; it’s a sales juggernaut, with live commerce driving a massive 40% of its e-commerce revenue in 2025. Picture a digital game show where KOLs like Li Jiaqi move...| Ecommerce China
Olivier Verot here, your go-to guy for decrypt the Chinese ecommerce code. Founder of Gentleman Marketing Agency, I’ve helped countless brands navigate China’s digital jungle for over a decade. Xiaohongshu’s Taobao Integration: The E-Commerce Revolution Small Brands Can’t Ignore Today, let’s cut through the noise on Xiaohongshu’s fresh hookup with Taobao. This isn’t just tech...| Ecommerce China
A group of local experts help Brands & Companies to boost their visibility on Baidu. SEO, SEM, SEA, Baidu Advertising PPC, Brandzone.| Ecommerce China
WeChat has become one of the most popular social media platforms in China. For foreign companies looking to sell their products in the Chinese market, WeChat provides an excellent platform for marketing and sales.| Ecommerce China
Develop your Business with Cross Border E-Commerce platforms in China, and start selling without Barriers asap| Ecommerce China
We are an Online Marketing Agency in China and help companies to digitalize their Brands in China. We are a full Digital Marketing Agency| Ecommerce China
10 actionable tips from GMA marketers in China for European health brands to win Chinese consumers, based on current market dynamics and consumer behavior: 🏷️ 1. Tiered Pricing with “Premium-Light” Options Action: Launch smaller/limited-edition packs of high-end products (e.g., 30-day vitamin sachets at ¥99 instead of ¥300 bulk jars). Pair with “premium-light” secondary lines (e.g., basic collagen peptides...| Ecommerce China
E-Commerce Agency based in Shanghai (China). We help Western Brands Register & boost their sales online on Tmall, JD, RED, PDD & more| Ecommerce China
My key strategies to successfully sell spirits in China's booming alcohol market in 2024. Essential insights for brands.| Ecommerce China
Understand Baidu SEO, the #1 Chinese search engine. How to optimize your website to succeed in China’s market with our expert guide.| Ecommerce China
WeChat is a social network with multiple features that can help your company succeed in the Chinese market. Among these tools, one of the most profitable ones is WeChat mini-programs that allow brands to create their own e-commerce Wechat stores within the platform.| Ecommerce China
Wechat mini-program development crash course + how your brand can benefits from having a wechat mini-program| Ecommerce China
Why there are more and more Chinese wine lovers? When Chinese people celebrate the Spring Festival, red wine is indispensable on the table. In the beginning, most wines in the Chinese market were blended with water. As the Chinese people’s consumption level continues to increase, the demand for high-quality wines is also increasing. However, with...| Ecommerce China
Chinese wine lovers numbers are still rising with the increase of disposal revenue. In 2019, China has become the world’s largest wine consumer. With the rapid growth of China’s wine consumer group, China’s wine market is a new market full of potential. France is the world’s largest wine producing country, and its wine making technology,...| Ecommerce China
Top 8 New 2025 WeChat Marketing Strategies (Sourced from GMA team ) Trend Insight (2025): Chinese marketers emphasize “private domain traffic” (私域流量) to reduce reliance on paid ads, focusing instead on owned communities (Groups, WeCom) for repeat engagement. Data-driven personalization and seamless social-commerce funnels (Content → Mini Program → Payment) are now critical for ROI. WeChat...| Ecommerce China
You think to sell your Furnitures in China , and want to explore the potential of the Market , plus understand what Marketing strategy you need to have, this article is for you.| Ecommerce China
In 2023, the wine industry in China has experienced significant developments, particularly in the context of e-commerce and digital consumption. Here are five key points highlighting these changes: These points illustrate how e-commerce has not only transformed the way wine is bought and sold in China but also how it has influenced consumer tastes and...| Ecommerce China
Georgian Wine in China: Low-Price Entry and Smart Tips for Success in the Chinese Wine Market 🍷 Georgian wine has made a bold entry into the Chinese wine market, leveraging low prices to attract a growing base of wine enthusiasts. But competing in China’s sophisticated and rapidly evolving wine market requires more than just affordability—it...| Ecommerce China
China is a rapidly growing market for wine consumption, as consumers adapt to Western drinking culture. China is among the most lucrative and fragmented markets in the world. It is the third-largest market for red wine consumption in the world. Thanks to its lower alcohol content and perceived wholesomeness, wine is increasingly appreciated by Chinese...| Ecommerce China
This Social media Guide is meticulously crafted by industry experts based in China, doing daily works on social media. We will help you to understand the dynamic and ever-evolving landscape of social media in China. In a digital era where trends shift as rapidly as the wind, this guide serves as your compass, leading you...| Ecommerce China
Here’s the hard truth: if you’re thinking of shelling out big bucks on a top KOL (Key Opinion Leader) in China, you better be 100% ready—or you’re going to watch that investment go up in smoke. KOLs in China can drive massive exposure, but if your brand isn’t prepared, you’ll end up bleeding money instead...| Ecommerce China
Key Opinion Leaders (KOL) are China's influencers. I walk you through the best KOL strategy. When to use KOLs, and when to avoid them.| Ecommerce China
Influencer Marketing For Ecommerce in China| Ecommerce China
Kaola, With the increasing of revenue, the Chinese’s consumer are more sophisticate and look for good product. Then, a significant number of Chinese’s consumer now order products from foreign brands online, with quick access to information about their suppliers. A CHINESE NEWS SITE CREATES A BIG E‑RETAIL BUSINESS The online sales portal Kaola.com NetEase...| Ecommerce China
With an increasing purchasing power and digitalization of its society, China’s e-commerce market has naturally been growing exponentially while embracing new technologies and innovations. A big part of this innovative culture can be explained by the competitiveness of the market as well as a demanding consumer base. Today we are taking a deeper look into...| Ecommerce China
Open your Douyin Shop on the Chinese TikTok E-commerce platform. Check how we operate Douyin stores for our clients.| Ecommerce China
Explore Douyin E-Commerce in 2024 with the best strategies and real case studies to boost your brand’s success in China.| Ecommerce China
With an increasing purchasing power and digitalization of its society, China’s e-commerce market has naturally been growing exponentially while embracing several innovations for both consumers and merchants. Chinese companies have thus made a real run to become the best e-commerce platform in China, thanks to the development of cutting-edge technologies. A big part of this innovative culture...| Ecommerce China
It can be difficult to make a choice when looking at the variety of Chinese ecommerce platforms available. This guide will help you see clearer| Ecommerce China
Influencer marketing is booming and quite different in China. China KOL economy is estimated at $17.16 billion. A lot of brands who often rely on influencers in China, may ask what is the difference between ‘wang hong’ and Kols in China? In China the use of Key Opinion Leaders (KOLs) with established communities and credibility...| Ecommerce China
China’s combined cross-border e-commerce imports and exports reached 1.22 trillion yuan ($169 billion) in the first half of 2024, up 10.5% year-over-year. At a press conference on Monday, an official from the General Administration of Customs of China highlighted that China’s cross-border e-commerce has emerged as a significant driver of the nation’s foreign trade growth...| Ecommerce China
The Little Red Book is a one of the tool you need to master in order to enter in the Chinese Beauty Market. This article will help you| Ecommerce China
More about Little Red Book marketing & eCommerce| Ecommerce China
Open Image…Save ImageOpen Image (using #TmpD/ia)… To the people who already are familiar with Chinese social media or E-commerce platforms, they must already hear about WeChat, Weibo, Taobao, Tmall, even JD, Suning, Kaola, VIP.com, etc. however there is a new but useful app you also should note down, and it is called Xiaohongshu (Little Red Book). Xiaohongshu is a...| Ecommerce China
Following China’s digitalization and innovation in new technologies, the Chinese are more than ever using e-commerce platforms in their daily lives. This has contributed to the growth and success of cross-border e-commerce companies like Alibaba Group, with its shopping platforms Taobao (consumer-to-consumer) and Tmall (business-to-consumer). E-commerce platforms have become an eldorado for international businesses that...| Ecommerce China
Dive into China’s health supplements market, where ancient wisdom meets modern hustle, and wellness is not just a trend—it’s a revolution! In 2024, this vibrant market is where tradition sips tea with innovation, creating a powerhouse of opportunities for brands ready to blend in and stand out. China is the BEST market for health Supplements...| Ecommerce China
If you want to really connect with Chinese consumers in 2024, think RED the Chinese version of instagram. Xiaohongshu (小红书), internationally known as “Little Red Book,” is a social media and e-commerce platform based in China. It combines user-generated content (UGC) with online shopping, allowing users to post product reviews, share shopping experiences, and make...| Ecommerce China