Remember when B2B commerce was a handshake and a fax machine? For years, business buyers navigated a world of manual processes. They scribbled product codes on paper, made phone calls, and waited for a sales rep to confirm inventory. It was slow. It was inefficient. Most of all, it was a constant source of friction […] The post From Catalogs to Clicks: A New Era for B2B Buyer Experiences appeared first on Kibo Commerce.
