At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the skill essential skills to becoming the commercial marketer is financial acumen. Marketers must have the ability to plan and manage marketing budgets, have measurable marketing KPIs and understand the financial impact on their GTM strategy. […] The post The Future of B2B Marketing: Navigating 2026 with Strategy and Resilience appeared first on B2B Marketing.
