Summary AI is shrinking the traditional purchase funnel into a rapid, single-step “tunnel,” where decisions happen in seconds. For marketers, programmatic retail media offers the automation, predictive targeting, and real-time optimization needed to remain visible and competitive in AI-driven shopping moments. By combining commerce data, contextual intelligence, and dynamic creative adaptation, it gives brands the... Read More » The post From Funnel to Tunnel: GenAI is Collapsing the Pat...
