Outbound marketing leverages tactics such as cold calling, direct mail, print advertising, and display ads. It remains a core pillar for many organizations seeking to proactively reach customers. While often contrasted with inbound methods like content marketing and SEO, outbound strategies are still widely used in B2B and B2C industries, especially for brand awareness, lead generation, and high-volume outreach. With digital transformation reshaping how outbound campaigns are executed and...
