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One of largest sources of new video ad inventory and spending is CTV
https://www.emarketer.com/content/one-of-largest-sources-of-new-video-ad-inventory-spending-ctv
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CTV display ad spending will reach $33.35 billion in 2025, with 98.4% of those dollars going to video ads. Total CTV ad spending will see solid double-digit annual growth rates through our forecast period to reach $46.89 billion in 2028.
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