For years, glossy brand films ruled the screen: perfect lighting, pristine sets, carefully scripted lines. They still have a place, but they don’t always win hearts (or watch time). In 2025, audiences scroll past anything that feels overproduced or inauthentic. They want to hear from people who look and sound like them, shot on the […] The post Understanding the Power of UGC in Video Marketing appeared first on BrandLens.
