The 2026 FIFA World Cup will be the biggest football event in history, with 48 teams playing 104 matches across 16 host cities in the United States, Canada and Mexico (EMW Global report). As we refer to in the USA, soccer is coming home. Analysts predict more than six billion people will follow the tournament, […] The post The Ultimate Guide to FIFA World Cup 2026’s Most Exciting Brand Activations Fans Will Love appeared first on BrandLens.| BrandLens
Holiday 2025 Personalization Playbook: How QR-Powered Video Gift Notes Turn Every Purchase Into a Moment The holiday season of 2025 is shaping up to be a game-changer for retail brands looking to capture the hearts and attention of their customers. As consumer expectations continue to rise, hyper-personalization has emerged as one of the most powerful […] The post Holiday 2025 Personalization Playbook: How QR-Powered Video Gift Notes Turn Every Purchase Into a Mom appeared first on BrandLens.| BrandLens
The FIFA World Cup 2026 content strategy playbook isn’t “one size fits all.” With matches and fan zones spread across 16 North American cities, every market brings its own culture, slang, pace, and pride. If you’re still planning one generic hero spot and a single hashtag, you’ll miss the lightning in the local bottle, especially […] The post Dallas to Miami: City-Specific Content Strategies for the Biggest World Cup Ever appeared first on BrandLens.| BrandLens
The 2026 FIFA World Cup is quickly approaching and is expected to be a significant occasion for both fans and brands. Millions of fans will swarm stadiums, streets, and festival grounds in 16 host cities across North America, offering sponsors a huge chance to capitalize on fan-generated content. User-generated content (UGC) is the key to […] The post FIFA 2026 Host-City Goldmine: Fan Zones, Festivals, and UGC Challenges Brands Should Launch Now appeared first on BrandLens.| BrandLens
Think about the last time a polished ad really stuck with you. Now compare it with a scrappy, heartfelt TikTok or Instagram video from a real customer sharing their experience. Which one felt more believable? Which one would you share with a friend? That’s the magic of user-generated video content (UGC). Today’s audiences don’t want […] The post How to Collect Authentic User-Generated Video Content for Your Brand appeared first on BrandLens.| BrandLens
Gone are the days when music videos were glossy productions limited to artists, directors, and a camera crew. Today, fans are not just watching; they’re starring in them. From Beyoncé’s fans filling TikTok with choreography challenges to indie bands sourcing lip-sync clips on Instagram, crowdsourced music videos are booming. Crowdsourcing simply means opening up a […] The post Step-by-Step Guide to Crowdsourcing a Music Video appeared first on BrandLens.| BrandLens
If you still make customers download an app just to record a quick testimonial or event moment, you’re losing most of them. In 2025, the winning move is browser-based, app-free user-generated content (UGC) video capture that works instantly from a link or QR code. Below, you’ll get a complete, practical playbook: what app-free looks like, […] The post How to Collect UGC Videos Without Apps appeared first on BrandLens.| BrandLens
Personalization has shifted from a competitive advantage to a baseline expectation. Customers increasingly anticipate content, offers, and experiences that reflect their needs and context, delivered in real time across channels. What’s changed in 2025 is the scale and speed at which marketers can meet those expectations. AI now enables brands to tailor messages and surface […] The post Video Content for Personalized Marketing: The Power of UGC appeared first on BrandLens.| BrandLens
Forget perfectly curated feeds. Today authenticity reigns supreme. People are tired of ads; they crave real experiences. That’s where user-generated content (UGC) shines. It’s like tuning into a conversation with friends instead of watching a commercial. UGC taps into genuine connection, turning viewers into active participants in your brand’s narrative. And the best part? Social […] The post How to Increase Engagement on Social Media Through UGC appeared first on BrandLens.| BrandLens
We’re excited to share that BrandLens was recently featured in LA Examiner, highlighting the shift happening in the content creation world. The piece explores how artificial intelligence (AI) is transforming workflows while reaffirming the irreplaceable value of human creativity. For us at BrandLens, this recognition is more than media coverage, it validates our belief that […] The post BrandLens Featured in LA Examiner: Why Human-Created Video Matters in the AI Era appeared first on Bran...| BrandLens