Create & Collect UGC Videos at Scale. No Apps - BrandLens
Capture UGC, testimonials, and fan videos at scale. Create viral experiences for sharing, or embed BrandLens in your platform. No apps, just pure engagement.| BrandLens
Think about the last time a polished ad really stuck with you. Now compare it with a scrappy, heartfelt TikTok or Instagram video from a real customer sharing their experience. Which one felt more believable? Which one would you share with a friend? That’s the magic of user-generated video content (UGC). Today’s audiences don’t want […] The post How to Collect Authentic User-Generated Video Content for Your Brand appeared first on BrandLens.| BrandLens
Gone are the days when music videos were glossy productions limited to artists, directors, and a camera crew. Today, fans are not just watching; they’re starring in them. From Beyoncé’s fans filling TikTok with choreography challenges to indie bands sourcing lip-sync clips on Instagram, crowdsourced music videos are booming. Crowdsourcing simply means opening up a […] The post Step-by-Step Guide to Crowdsourcing a Music Video appeared first on BrandLens.| BrandLens
If you still make customers download an app just to record a quick testimonial or event moment, you’re losing most of them. In 2025, the winning move is browser-based, app-free user-generated content (UGC) video capture that works instantly from a link or QR code. Below, you’ll get a complete, practical playbook: what app-free looks like, […] The post How to Collect UGC Videos Without Apps appeared first on BrandLens.| BrandLens
Personalization has shifted from a competitive advantage to a baseline expectation. Customers increasingly anticipate content, offers, and experiences that reflect their needs and context, delivered in real time across channels. What’s changed in 2025 is the scale and speed at which marketers can meet those expectations. AI now enables brands to tailor messages and surface […] The post Video Content for Personalized Marketing: The Power of UGC appeared first on BrandLens.| BrandLens
Forget perfectly curated feeds. Today authenticity reigns supreme. People are tired of ads; they crave real experiences. That’s where user-generated content (UGC) shines. It’s like tuning into a conversation with friends instead of watching a commercial. UGC taps into genuine connection, turning viewers into active participants in your brand’s narrative. And the best part? Social […] The post How to Increase Engagement on Social Media Through UGC appeared first on BrandLens.| BrandLens
We’re excited to share that BrandLens was recently featured in LA Examiner, highlighting the shift happening in the content creation world. The piece explores how artificial intelligence (AI) is transforming workflows while reaffirming the irreplaceable value of human creativity. For us at BrandLens, this recognition is more than media coverage, it validates our belief that […] The post BrandLens Featured in LA Examiner: Why Human-Created Video Matters in the AI Era appeared first on Bran...| BrandLens
For years, glossy brand films ruled the screen: perfect lighting, pristine sets, carefully scripted lines. They still have a place, but they don’t always win hearts (or watch time). In 2025, audiences scroll past anything that feels overproduced or inauthentic. They want to hear from people who look and sound like them, shot on the […] The post Understanding the Power of UGC in Video Marketing appeared first on BrandLens.| BrandLens
When I wrote about iOS 26 and WebGPU, I zoomed in on the platform-level shift Apple made — and why it matters for video-heavy apps. But what I didn’t talk about was how we actually build BrandLens under the hood today. Because making a video editor run seamlessly in a mobile browser — with no […] The post Beyond iOS 26 and WebGPU: How We Use FFmpeg, WebGL, and Shaders to Power BrandLens Video appeared first on BrandLens.| BrandLens
Polished video isn’t dead, but it’s no longer the default. It lost its spot as the default tactic, and certainly isn’t the be-all and end-all for every branding goal. What if embracing content with a few, maybe even charming, imperfections could actually make your marketing more effective? In a world where your audience scrolls past […] The post Why Lo-Fi Content Should Be Part of Your Video Strategy appeared first on BrandLens.| BrandLens
User-generated content, or UGC, has emerged as one of the most effective brand marketing techniques. Authentic videos, reviews, and social posts can humanize your brand, boost trust, and drive conversions. However, alongside the benefits comes a challenge: negative UGC. Unlike traditional advertising, brands don’t have full control over what users post or submit. One dissatisfied […] The post How to Handle Negative UGC: A Guide for Brands appeared first on BrandLens.| BrandLens
Capture UGC, testimonials, and fan videos at scale. Create viral experiences for sharing, or embed BrandLens in your platform. No apps, just pure engagement.| BrandLens
Discover how iOS 26 unleashes the power of WebGPU across devices. From graphics to performance, explore why this silent upgrade is a game-changer for everyone.| BrandLens
