Over 1.3 billion posts are shared on Instagram every day. Somewhere between these shared posts, comments or DMs, your brand is being talked about nonstop. Brand sentiments can change with every new post, product launch, or even a reel. So, the real question here isn’t if people are talking about your brand – it’s how they feel about your brand. Most Instagram analytics tools will track likes, shares, and follower counts, but they cannot tell you when a viral trend becomes outdated...
