Account-based marketing (ABM) once operated like a skilled craftsman’s workshop. Marketers carefully selected their tools, meticulously researched each target account, and hand-crafted personalized campaigns one by one. Artificial intelligence (AI) is changing this dynamic as it enables ABM practitioners to maintain the same level of precision while dramatically expanding their capacity to engage multiple accounts […] The post Shape the Future of ABM: Participate in the 2025 Survey appear...
