The benefits of senior living are clear. The lead generation shows it. The question, then, is why conversation rates don’t show it too. “We’re going to get four or five out of ten people, yet we have three times that many in,” Jeff Gronemeyer, Regional Sales Director of Harmony Senior Services, said in a recent […] The post Grow Sales, Not Leads: How Prospect-Centered Selling Answers the Occupancy Question appeared first on Senior Housing News.