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Forbes
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Why We Use Branding To Pull, Instead Of Sales To Push
https://www.forbes.com/sites/piasilva/2017/04/20/why-we-use-branding-to-pull-instead-of-sales-to-push/
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With finite resources, I find the best investment is in developing a pull strategy instead of constantly pushing out with sales. I share the difference and illustrate the point with a story I think we can all relate to.
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