Influencer marketing has evolved into a multi-billion-dollar cornerstone of modern brand strategy. From mega-celebrities to niche micro-creators, influencers now shape consumer behavior, mold perceptions, and even influence cultural trends. However, this power comes with heightened ethical responsibility. Unethical campaigns, hidden sponsorships, deceptive claims, or mismatched partnerships can quickly erode brand reputation, damage consumer trust, and […] The post Why Ethics Matter in Infl...
